The Global Anti-Counterfeit Market: size is projected to grow from USD 106.3 billion in 2020 to USD 221.2 billion by 2027, at a CAGR of 8.5% from 2020 to 2027.

Published Date: 03/05/2021

The Global Anti-Counterfeit Market size is projected to grow from USD 106.3 billion in 2020 to USD 221.2 billion by 2027, at a CAGR of 8.5% from 2020 to 2027. Some of the leading factors which are driving this market includes increased growth in the demand for the pharmaceutical & healthcare sectors and Food & Beverage and increasing number of companies indulging in these counterfeit practices. The companies are continuously piling up the patents in order to distinguish their products from others and minimize the effect of product poaching by their competitors in the market, which is leading to competitive rivalry among the companies.

Counterfeit is defined as the process of imitating a particular thing in order to deceive people Counterfeiting is more common in the developing countries than in developed countries and Counterfeit packaging thus means imitating the packaging for a particular product which has a popular brand in order to deceive the consumer from the real product, therefore making a way for the anti-counterfeit packaging market. Anti-Counterfeit Packaging is the process of minimizing the infringement and providing the safety by providing secure packaging to the product. The industry reveals the existence of various manufacturers that are continuously in the research and development for the production of products which has advanced technology in order to gain the market stake, which is leading to increased mergers and acquisitions by the companies in this industry.

Some of the top market players for the global anti-counterfeit packaging market are Avery Dennison, KURZOpSec Security, dupont, Sun Chemical, Essentra, DNP, 3M, NHK SPRING, Flint Group, Zebra Technologies, Toppan.
These players are continuously adopting various strategies such as acquisitions, agreements & partnerships, new product launches, and expansions to deal with the needs of the anti-counterfeit packaging market. There was acquisition of Temptime Corporation in February 2019 by Zebra Technologies Corporation. Temptime is a private company that monitors mission-critical applications and temperature in the healthcare sector.

To combat the counterfeiting, Barcodes are on rise in these days, as it held the largest market share of around 22% because it signifies the authenticity of the product by just scanning the code, as it decodes the date and place of manufacturing for the product, whereas Covert feature of segmentation with its instant authentication of packaging via visual observation by a layman is expected to grow at a CAGR of 10.9% during the prediction period. The pharmaceutical sector is the most lucrative sector for counterfeiting in the world trade. It has caused severe damage to the brand names of big pharmaceutical companies all around the world. It accounts for 24.6% of the market share in 2018.