The digitally printed wallpaper market was valued at USD 2.1 Billion in 2020 and is projected to reach USD 8.1 Billion by 2027, at a CAGR of 17 %. Digital printing is referred to as the technique of printing on a variety of media directly from a digital-based image. Digital printing is a major part of the graphics industry. The technologies of digitally printed wallpaper offer more option of substrates to designers, owing to the use of non-contact printing. This further eliminates the distortion of images that occurs in the analogue process. Furthermore, digitally printed wallpaper requires less harsh techniques for holding the substrate in the press, thereby providing various options of substrates such as very thin paper, fabrics, and ceramics. Increase in demand for digital printing has led to the enhanced adoption and development of the digitally printed wallpaper technology.
Digitally printed wallpapers enhance the aesthetic appeal of walls and are more economical as compared to interior paint. Advancements in material technologies, such as those used for the production of vinyl, have made all covering material more durable. Vinyl wallpaper lasts five times longer as compared to interior paint under normal conditions. Also, digitally printed wallpapers manufactured with non-woven material or paper are environmentally friendly. A combination of simple technology and natural materials is safer for the environment as compared to interior paint. These factors are anticipated to drive the digitally printed wallpaper market in the coming years. Increasing demand for new construction globally owing to rapid industrialization and urbanization with large-scale investments in the infrastructural and industrial sectors is expected to spur the market growth over the forecast period. Furthermore, growing demand for interior decoration and increasing construction activities in emerging countries is also projected to create growth opportunities for the market in the coming years. However, stiff competition among paints and coatings manufacturers and high initial investment are expected to restrain the market during the forecast period.
Digitally printed wallpaper market is driven by several factors such as increasing focus on better aesthetics, growing trends of interior designing, and the advancement in the material. With the growth in the construction sector and rapid urbanization, new residential building and remodelling/renovation projects has been witnessed. This unprecedented growth has led to the increased demand for better aesthetics, especially in the residential construction. Furthermore, the global health and environmental issues have led to the technological advancement in the material side, which have been instrumental in generating demand for eco-friendly wallpapers. With such development of advanced materials along with increased focus on aesthetics and durability, the digitally printed wallpaper market is anticipated to gain momentum in the coming years.
Key players include A.S. CréationTapeten (Germany), Flavor Paper (US), 4walls (US), Muraspec Decorative Solutions (UK), Rasch GmbH & Co. KG (Germany), Hollywood Monster (UK), Graham & Brown (UK), MX Display (UK), The Printed Wallpaper Company (UK), and Great Wall Custom Coverings (US). The global digitally printed wallpaper market is highly competitive with many players, across the globe. The players adopted various strategies to expand their global presence and increase their market shares. Some of the key strategies adopted by the players include new product developments in terms of advanced material, mergers, and acquisitions, along with strategic partnerships, and collaborations.
The global digitally printed wallpaper market has been segmented into regions of North America, Europe, Asia-pacific, and Rest of the world (RoW). Asia-Pacific has witnessed maximum growth in the digitally printed wallpaper market. The region is marked with increasing number of construction projects backed by robust investments in the residential construction in the countries such as China and India. China held the largest market size in Asia-pacific region due to the unparallel growth of the construction industry. North America and Europe holds a sizeable share in the market after Asia-Pacific in 2017, and similar trend would be seen during the forecast period. The reason is attributed to the increasing investments in R&D for advanced materials in these countries.
Digitally printed wallpapers enhance the aesthetic appeal of walls and are more economical as compared to interior paint. Advancements in material technologies, such as those used for the production of vinyl, have made all covering material more durable. Vinyl wallpaper lasts five times longer as compared to interior paint under normal conditions. Also, digitally printed wallpapers manufactured with non-woven material or paper are environmentally friendly. A combination of simple technology and natural materials is safer for the environment as compared to interior paint. These factors are anticipated to drive the digitally printed wallpaper market in the coming years. Increasing demand for new construction globally owing to rapid industrialization and urbanization with large-scale investments in the infrastructural and industrial sectors is expected to spur the market growth over the forecast period. Furthermore, growing demand for interior decoration and increasing construction activities in emerging countries is also projected to create growth opportunities for the market in the coming years. However, stiff competition among paints and coatings manufacturers and high initial investment are expected to restrain the market during the forecast period.
Digitally printed wallpaper market is driven by several factors such as increasing focus on better aesthetics, growing trends of interior designing, and the advancement in the material. With the growth in the construction sector and rapid urbanization, new residential building and remodelling/renovation projects has been witnessed. This unprecedented growth has led to the increased demand for better aesthetics, especially in the residential construction. Furthermore, the global health and environmental issues have led to the technological advancement in the material side, which have been instrumental in generating demand for eco-friendly wallpapers. With such development of advanced materials along with increased focus on aesthetics and durability, the digitally printed wallpaper market is anticipated to gain momentum in the coming years.
Key players include A.S. CréationTapeten (Germany), Flavor Paper (US), 4walls (US), Muraspec Decorative Solutions (UK), Rasch GmbH & Co. KG (Germany), Hollywood Monster (UK), Graham & Brown (UK), MX Display (UK), The Printed Wallpaper Company (UK), and Great Wall Custom Coverings (US). The global digitally printed wallpaper market is highly competitive with many players, across the globe. The players adopted various strategies to expand their global presence and increase their market shares. Some of the key strategies adopted by the players include new product developments in terms of advanced material, mergers, and acquisitions, along with strategic partnerships, and collaborations.
The global digitally printed wallpaper market has been segmented into regions of North America, Europe, Asia-pacific, and Rest of the world (RoW). Asia-Pacific has witnessed maximum growth in the digitally printed wallpaper market. The region is marked with increasing number of construction projects backed by robust investments in the residential construction in the countries such as China and India. China held the largest market size in Asia-pacific region due to the unparallel growth of the construction industry. North America and Europe holds a sizeable share in the market after Asia-Pacific in 2017, and similar trend would be seen during the forecast period. The reason is attributed to the increasing investments in R&D for advanced materials in these countries.
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