The Global Experimental Advertising Agencies Market is valued at USD 351.6 billion in 2020 and is expected to reach at USD 403 billion at a CAGR of 2 % during 2020 – 2027. Once considered an unconventional component of larger marketing plans, today experiential campaigns and activations are the key drivers of the marketing strategy of small consumer events, massive festivals and global B2B conferences. Rather than solitary events hoping to create the buzz, brands are producing layered activations that are fascinating, organic and authentic. They’re harnessing the power of technology, music and art to create multi-sensory experiences.
In the past few weeks, a challenge greater than the perception of tremendous experiential marketing has emerged: the outbreak of the novel coronavirus COVID-19. In the middle of COVID-19 concerns, it’s important to consider how to leverage both live and virtual event formats to deliver the biggest impact.” The Global Business Travel Association has estimated that the coronavirus outbreak could cost the industry up to $47 billion a month. So, as brands continue to mould their marketing strategies it is the time for them to spend more towards the Experiences of the consumers so as to engage in “customer experience”, this is where Experiential Advertising agencies comes in, their market is expected to grow manifold in the coming years and more than 40% of the budget of the brands goes into the experiential advertising. The main goal of the experiential advertising agencies is to create or provide a unique experience to the consumers so that they could a part of it.
Smaller companies with their out-of-the-box thinking and direct, cost-effective approaches can often turn to experiential advertising more easily and conveniently than the large companies as the large companies have already invested a lot in the traditional advertising. Thus, this is where the Experiential Advertising Agencies
In the past few weeks, a challenge greater than the perception of tremendous experiential marketing has emerged: the outbreak of the novel coronavirus COVID-19. In the middle of COVID-19 concerns, it’s important to consider how to leverage both live and virtual event formats to deliver the biggest impact.” The Global Business Travel Association has estimated that the coronavirus outbreak could cost the industry up to $47 billion a month. So, as brands continue to mould their marketing strategies it is the time for them to spend more towards the Experiences of the consumers so as to engage in “customer experience”, this is where Experiential Advertising agencies comes in, their market is expected to grow manifold in the coming years and more than 40% of the budget of the brands goes into the experiential advertising. The main goal of the experiential advertising agencies is to create or provide a unique experience to the consumers so that they could a part of it.
Smaller companies with their out-of-the-box thinking and direct, cost-effective approaches can often turn to experiential advertising more easily and conveniently than the large companies as the large companies have already invested a lot in the traditional advertising. Thus, this is where the Experiential Advertising Agencies
- Aerospace and Defense
- Agriculture
- Automotive and Transportation
- Business and Finance
- Chemical and Materials
- Consumer Goods and Retails
- Electronics and Semiconductor
- Energy and Power
- Food and Beverages
- Machinery and Equipment
- Manufacturing and Construction
- Medical Devices
- Pharmaceuticals and Healthcare
- Service and Software
- Technology, Media and Telecommunications
- Travel and Tourism
