Global Gluten - Free Pizza Crust Market: Growing popularity of western food is primarily propelling the market growth.

The global gluten-free pizza crust market size was valued at USD 4.3 billion in 2020 and is expected to reach USD 6.8 billion at a CAGR of 6.8% over the forecast period. Increasing urbanization and growing popularity of western foods including pizza are driving the market for gluten-free pizza crust. Increasing disposable income and penetration of pizza outlets are expected to increase demand for pizza crust over the forecast period.

Growing awareness related to health among people and increase in prevalence of celiac disease are expected to fuel demand for gluten-free food products including pizza crust. Celiac disease is one of the major autoimmune disorders, which occur in genetically predisposed person where the consumption of gluten leads to damage in the small intestine. The disease is estimated to affect 1 in 100 people worldwide. In America, an estimated 1 in 133 people are having celiac disease.

It is essential to make changes in the diets and food habits to decrease prevalence of celiac disease. Thus, the product manufacturers are focusing on developing different gluten-free products. The gluten-free products are considered to be a healthy option, and therefore, the consumers who are concern over health are having gluten-free products. Therefore, there can be an increase in the gluten-free pizza crust products in the upcoming years. Increase in the prevalence of gluten sensitivity might serve as one of the key factors driving the global market for gluten-free pizza crust.


Conventional gluten-free pizza crust held more than 65.0% share of overall revenue in 2018. The hectic lifestyle of consumers has led them to seek convenient food solutions. Owing to the growing demand for convenient food, the pizza market has witnessed substantial growth. Health consciousness among consumers is driving demand for gluten-free foods, including pizza crust. Furthermore, retail chains such as Dominos and Pizza Hut are offering various gluten-free pizzas, which is expected to increase the demand for gluten-free pizza crust over the forecast period.

Retail was the largest segment and it generated revenue of USD 713.2 million in 2018. Increase in the penetration of retail outlet and supermarkets and hypermarkets is expected to drive the sale of pizza crust through retail outlet over the forecast period. An increase in the number of independent grocery stores is a key factor driving the product demand over the forecast period.

The offline segment held 88.8% share of global revenue in 2018. This segment is expected to maintain its lead throughout the forecast period. Increase in the number of franchise outlets worldwide is driving the sales of gluten-free pizza crust through the offline channel over the forecast period. In addition, franchise outlets such as Dominos are expanding their gluten-free product line in order to cater to the demand of health conscious people. For instance, Cali’flour Foods has been providing the maximum offline pizza crust to different retail shops.

The Gluten-free pizza crust Market is segmented on the basis of distribution channel, product, end-use and region. By distribution channel the market is divided into Offline, Online. By product the market is divided into Organic, Conventional. By end-use the market is divided into Retail, Bakeries, Others.

North America dominated the market in 2018 owing to growing consumption of gluten-free products. People in the region are shifting towards a healthy lifestyle due to which people prefer healthy and gluten-free products. Growing awareness related to possible causes of gluten on health has led to an increase in the consumption of gluten-free products. The U.S. has a high prevalence of celiac disease in the world, and thus, increasing awareness related to the disease is anticipated to boost the demand for gluten-free products.
Asia Pacific is expected to expand at a CAGR of 7.1% over the forecast period. It has been surveyed that India has over half of the population below the age of 30 and is known to be the most significant region for young generation, thereafter China, Indonesia, and U.S. Thus, the impact of western culture is increasing due to high youth population. This, in turn, is anticipated to drive the market for gluten-free pizza crust in developing countries of Asia Pacific.

Udi's Gluten Free; Rich Products Corporation; Gillian’s Foods; Conagra Brands, Inc.; Kinnikinnick Foods Inc.; Rizzuto Foods.; Vicolo; MOONLIGHT PIZZA COMPANY.