The global organic liquid soaps market size was valued at USD 78.3 million in 2020 and is expected reach USD 137 million by 2027 grow at a compound annual growth rate (CAGR) of 8.3 % from 2020 to 2027. Increasing consumer awareness regarding personal hygiene, paired with growing concerns about the harmful effects of chemical-based ingredients, is bolstering the demand for organic liquid soaps worldwide.
The higher cost of organic liquid soaps as compared to that of other liquid soaps and soap bars is expected to hamper the demand for the product over the forecast period. However, manufactures are likely to launch new product variants at affordable prices in the foreseeable future to offset the issues associated with higher price points. The COVID-19 pandemic has unprecedented market opportunities for all industry participants as there has been an increase in consumer spending on personal care and hygiene products. Increasing demand for hand hygiene has resulted in bulk buying across all hand hygiene product categories, including organic liquid soaps. However, lockdowns across countries worldwide have disrupted supply chains, thereby leading to a disparity between supply and demand. In the near future, tier-1 stakeholders are expected to increase their scale of operation to cater to the rising product demand. India is expected to emerge as one of the most lucrative markets for organic liquid soaps over the forecast period. Given the rich heritage of Ayurveda in the country, manufacturers are likely to introduce new products with natural fragrance and organic ingredients. The concept of ‘back to nature’ is expected to create a healthy demand for organic liquid soaps among Indian consumers in the near future.
The household segment led the market and accounted for 61.8% share of the global revenue in 2020. At a macro level, rising disposable income among the middle-class population, most notably in Asian countries, is strengthening the segment growth. In the coming years, this segment is likely to be driven by high product consumption across households in urban and semi-urban regions worldwide.
Government-initiated campaigns, such as the Total Sanitation Campaign and the Swachh Bharat Mission, are expected to boost the product demand in households. The commercial segment is anticipated to witness moderate yet strong growth over the forecast period. The novel COVID-19 crisis is expected to catalyze the growth of the commercial segment in the near future.
The Liquid Organic Soaps market is segmented on the basis of application, distribution channel and region. On the basis of distribution channel Supermarkets & Hypermarkets, Convenience Stores, Online, Others. On the basis of application Household and Commercial.
North America emerged as the largest regional market for organic liquid soap in 2020 and accounted for 31.5% share of the overall revenue. Led by countries such as the U.S. and Canada, companies operating within North America benefit from the rising demand for personal care products made using sustainably sourced ingredients/raw materials. North America also houses a sizable number of privately-held market participants.
Key market players are: Oregon Soap Company; Vanguard Soap, LLC; Botanie Natural Soap, Inc.; Tropical Products; SFIC; Penns Hill Organic Soap Company; Lunaroma Inc.; Soap Solutions; Country Rose Soap Company Ltd.; Mountain Rose Herbs.