Global Pet Noise Anxiety Market is valued XX Billion in 2020 and is expected to reach XX Billion in 2027 at a XX CAGR The global pet noise anxiety market is expected to witness growth over the forecast period. Increasing pet adoption is a primary growth driver for this market. The pet noise anxiety is caused due to loud noises like thunderstorms and fireworks.
Orion has developed a prescription medicine Sileo for dogs suffering from acute noise anxiety. Sileo is the first medicinal solution for this indication. Noise anxiety is one of the most common behavioral concerns in dogs with approximately 50% of dogs reacting fearfully to some type of noise. Sileo has been clinically tested to ensure safety and efficacy and it is approved by the European Medicinal Agency for the European Union. Efficacy of Sileo is based on a well-known and extensively researched proprietary molecule, dexmedetomidine hydrochloride, developed by Orion.
Typical loud noises that dogs are often afraid of include fireworks, thunderstorms, gunshots, and traffic noise. On those situations dogs show signs of anxiety and fear such as panting, trembling, pacing, seeking people, hiding or trying to escape. Noise anxiety typically doesn't get better over time. It often worsens and dogs may also begin to react fearfully to normal every day sounds such as slamming of car doors, or vacuum cleaners.