Global Protective Culture Market: Market Size to record 23.6% CAGR through 2027 |Protective Cultures in food and beverages are projected to attract a huge consumer base over the forecast period.

The protective culture market is estimated to account for a value of USD 101.1 million in 2020 and is projected to grow at a CAGR of 23.6% from 2020, to reach a value of USD 292.1 million by 2027. The use of artificial and chemical preservatives in order to increase the shelf life of various food products is not preferred by several food researchers and scientists. Since the use of protective cultures in food and beverage products naturally increases the shelf life of the products, many scientists consider the use of protective cultures as superior and safe. Owing to this factor, protective cultures in food and beverages are projected to attract a huge consumer base over the forecast period. The growing dairy and meat products market is expected to boost the demand for protective cultures over the forecast period.

The demand within the global market for food and beverage protective cultures has been rising on account of the growing popularity of packaged food. Peculiar eating habits and changing lifestyles of the masses have brought packaged and processed food under the spotlight recently. With the increase in demand for processed and packaged food, the global protective cultures market is expected to grow considerably over the forecast period.

Protective cultures have higher product cost as compared to artificial preservatives. Despite relatively higher cost, food and beverage brands are gradually preferring protective cultures as it allows them to target consumer demanding natural solutions for processed foods. The growing trend of ingredient marketing allows manufacturers and marketers to communicate the significance of natural ingredients over artificial preservatives. Food and beverages protective cultures are recently being added to food products that do not require fermentation. The global market for food and beverage protective culture is driven by investment by food and beverage manufacturers to serve demand for organic and natural food products.

The global market for protective cultures faces limited or restricted scope for foods that are heat treated. However, continuous product innovation and new product development processes are expected to broaden the scope of target microorganisms for food and beverages protective cultures market.

The key players in this market include Chr Hansen (Denmark), DowDuPont (US), Sacco S.R.L (Italy), CSK Food Enrichment B.V. (Netherlands), THT S.A. (Belgium), Dalton Biotechnologies (Italy), Biochem S.R.L (Italy), Meat Cracks Technology GmbH (Germany), Royal DSM N.V. (Netherlands), Bioprox (France), Aristomenis D. Phikas& Co SA. (Greece), and Soyuzsnab Group of Companies (Russia).

The demand for protective cultures in the food and beverage industry in North America has been rising at a promising rate, majorly due to the presence of several outlets and retail chains in Canada and the U.S.The protective cultures market is expected to create opportunities, when the same amount of awareness is created in other regions such as Latin America, APAC, Europe, and MEA.
Europe accounted for the largest share of the market. The dominant status of Europe can be attributed to the strong dairy industry in the region. . The strong demand for milk products in the global market and the decision to increase output have had a positive impact on the European dairy market. The support from the European dairy market has played a key role in driving the growth of the protective cultures market.