Global Smartphone Sanitizer Market: Increasing consumers’ awareness regarding proper hygiene and sanitization of their personal belongings, such as smartphones, as they are vulnerable to bacteria or germs infection is likely to drive the demand for smartphone sanitizer over the forecast period.

The global smartphone sanitizer market size was valued at USD 105.1 million in 2020 and is expected to grow at USD 230.5 million at a compound annual growth rate (CAGR) of 11.9% from 2020 to 2027. Increasing consumers’ awareness regarding proper hygiene and sanitization of their personal belongings, such as smartphones, as they are vulnerable to bacteria or germs infection is likely to drive the demand for smartphone sanitizer over the forecast period. A smartphone sanitizer is a product that is used to clean or disinfect the surface of a smartphone thoroughly. A smartphone sanitizer can be as simple as disinfectant wipes or as high-tech as UV sanitizer devices, which target microorganisms, dust, and debris to prevent breakouts and the spread of germs. Due to the constant use of mobile phones, these devices become a hotbed for bacteria and viruses. The scientists at the University of Arizona found that the average individual's smartphone is 10 times dirtier than a toilet seat. However, the right smartphone sanitizer can manage to keep them cleaner.

Some UV smartphone sanitizer not only kills bacteria but also provides fast-speed charging for mobile phones. With the current outbreak of the novel coronavirus (COVID-19), most of the people are taking extra preventive measures by washing as well as sanitizing their hands, wearing a face mask, and constantly disinfecting common areas, such as kitchen and washrooms. However, most people aren’t aware that electronic devices and their personal belongings can harbour more germs than the toilet. As per the Centres for Disease Control and Prevention (CDC), cleaning or sanitizing electronics devices, such as smartphones, through alcohol-based wipes or sprays, which contain at least 70% alcohol, or using UV sanitizer box can prevent the spreading of germs and even novel coronavirus.

In terms of revenue, phone sanitizing devices dominated the market with a share of 71.9% in 2020. This product segment is projected to witness significant growth over the forecast period. This is attributed to its rising adoption rate as this product provides ultraviolet-C light, which is known for its ability to deactivate the DNA of the pathogen, thus destroying its ability to reproduce and give thorough cleaning. There are two types of phone sanitizing devices: wand and enclosure. The enclosure phone sanitizing devices are rectangular in shape and mostly fit an average smartphone. Some of these devices are built with a charging port so users can charge it while cleaning. The larger models can fit tablets and can also clean personal belongings, such as earphone, wallet, keys, and watch.

In terms of revenue, the offline distribution channel segment dominated the market with a share of 78.0% in 2020. The high penetration of this segment is attributed to growing consumer preference for shopping such products through retail stores. The availability of several smartphone sanitizer brands under one roof, which helps consumers in easy compression of price and features, coupled with assistance by skilled staff with knowledge of products, is foreseen to fuel segment growth over the forecast period.

The phone sanitizer market is segmented on the basis of product, distribution channel and region. By product the market is divided into Phone-cleaning Wipes, Microfiber Cleaning Stickers, and Phone Sanitizing Devices. By distribution channel the market is divided into Offline, Online.
North America dominated the global smartphone sanitizer market by accounting 43.7% share of the overall revenue in 2020. It is projected to witness significant growth over the forecast period. Rising awareness regarding cleaning and disinfection of electronics, such as smartphones, tablets, keyboards, and remote controls to name a few, which are home to an enormous quantity of bacteria is foreseen to create demand for smartphone sanitizer in coming years.

In North America, the United States is foreseen to remain dominant based on share and is projected to expand at a notable CAGR over the forecast period. It is estimated that around 260 million people in the U.S. have a smartphone. An increasing number of smartphone users opting for smartphone sanitizer to sanitize their devices amid fear of COVID-19 is expected to create a positive outlook for the market over the forecast period.

Europe is foreseen to follow North America in terms of revenue and is expected to expand at a CAGR of 10.9% over the forecast period. Growing concerns among consumers regarding electronic devices, such as smartphones, as they can be a medium to spread the dangerous virus, including novel Covid-19, are compelling them to opt for better sanitization products for such devices. The emergence of smartphone sanitizer as an effective solution for killing bacteria and viruses is expected to generate significant demand in the coming years.

PhoneSoap; CleanSlate UV; CASETiFY; Lexon; HoMedics USA LLC; Digimore Electronics Co., Ltd.; The Clorox Company; Pristine Screens LLC; Shenzhen Leadingplus Electronic Co., Ltd.; Totalle.