Global Wheat Protein Market: Rising consumer preference for meat-free diets are expected to drive the market growth.

Published Date: 05/05/2021

The global wheat protein market size was estimated at USD 2.26 billion in 2020 and it was expected to reach USD 3.24 billion growing with a CAGR of 5.3%. Globally, increasing applications in end-use industry and rising consumer preference for meat-free diets are expected to drive the market growth.

The growth of the wheat protein market is primarily buoyed by the rising appetite for plant-based food products as well as the booming dietary supplements market. However, the market is subject to periodic fluctuations due to pricing volatility of cereals. With regulatory authorities, including the Food and Drug Administration (FDA), approving the consumption of wheat protein ingredients in food and cosmetics, the worldwide revenues of wheat protein will peg nearly US$ 4 Bn by 2027 end. This Future Market Insights (FMI) study foresees a healthy growth projection for the wheat protein market during 2020 - 2027.

Wheat gluten was estimated as the largest product segment in 2015. Rising application of gluten in hair products, cosmetics, and various dermatologist products have been driving the demand over the past few years, and the trend is expected to continue over the next decade. The majority of the market share is concentrated in North America, on account of the booming food & beverage industry in the U.S.

However, the demand of wheat gluten is restrained during past few years owing to rising incidences of gluten intolerance. Every 1 in 133 people in the U.S. suffers from celiac disease. The disease is hereditary and is passed on within families. It increases the likelihood of liver disease, arthritis, obesity, lactose intolerance, peripheral neuropathy and another disease. Gluten free diet is the only treatment for gluten intolerance. Furthermore, people who are not gluten intolerant are also preferring gluten free diet.

75% concentration has emerged as a major segment. It has a higher concentration of diluted protein, and the formulation is primarily incorporated in nutritional supplements.

95% and 80% concentration exhibit certain problems in characteristics such as gelation, aggregation, high viscosity, and precipitation. Thus, the formulation development requires stability in the manufacturing process and several other challenges associated with delivery. Thus, restraining the overall demand for higher protein concentration formulations.

In terms of application, dairy dominated the segment in 2015. Huge presence of lactose intolerant people has supplemented the demand of global market in dairy application segment. This protein also acts as an effective substitute for lactose in fermented dairy products.

Soluble proteins enable to form functional dairy products. It is primarily a low-cost milk replacement for milk and is widely used in desserts and vegetable beverages. The target customer base of these products are lactose intolerant people. Moreover, hydrolysed proteins also act as an efficient replacer for dairy proteins. Thus, rising applications in the dairy segment would continue to fuel the demand in upcoming years.

North America was the largest regional market accounting for nearly 35% of the total revenue and is expected to witness promising growth during the forecast period. The North America segment is expected to grow on account of increasing consumption of nutritional supplements, bakery products, and snacks. New product introductions by companies including Cargill and MGP Ingredients Inc. are focused on consumer needs for low saturated fat and cholesterol free products thus augmenting the industry demand.

Consumer perceptions regarding health benefits relating to wheat-based protein products consumption coupled with FDA approval for major protein ingredients for use in the food industry is expected to result in high acceptance by end-use industries such as food and cosmetics.

This industry is highly competitive and concentrated. Key industry participants include Archer Daniels Midland (ADM), Agridient, MGP Ingredients, AB Amilina, Cargill Inc., Manildra Group, Crespel & Deiters GmbH and Co. KG, Crop Energies AG, Kroener Staerke and Roquette.