Global Xanthan Gum Market: Growing demand for gluten-free food and beverage additives is expected to propel demand

Published Date: 05/05/2021

The xanthan gum market is estimated at USD 426.4 million in 2020; it is projected to reach USD 564 million by 2027, at a CAGR of 4.1 % during the forecast period. Xanthan gum is a microbial polysaccharide used as a thickener in several industries such as food and beverages, cosmetics, and pharmaceutical. It is also known by other names such as bacterial polysaccharide, and corn sugar gum. Xanthan gum is manufactured by fermenting corn sugar with a bacterium named Xanthomonas Campestris.

After the consumption of food containing xanthan gum, it swells in the intestine and stimulates the digestive tract. Xanthan gum also slows the absorption of sugar in the digestive tract and functions like saliva to lubricate the mouth of people who have Sjogren’s syndrome. Xanthan gums are also used in drilling activities in the oil and gas sector. Food and beverage is the key end-use industry for xanthan gum and the bakery and confectionary industry accounts for the largest demand.

The growth of end user industries is the key driver for the global xanthan gums market. Rising disposable income is propelling the demand for food and cosmetics, which is consequently boosting the demand for xanthan gums. The consumption of convenience foods that contain xanthan gums has also increased significantly in the recent past. The increasing population and a growing economically-active population in Asia Pacific are further increasing demand for on-the-go foods. Increasing government investment in healthcare is also boosting pharmaceutical sales across the globe, which is driving the xanthan gums market.

A mounting demand for gluten-free foods is also driving the xanthan gum market. Xanthan gum is used in the gluten-free baking process for several products such as cookies, cakes and pancakes, muffins and quick breads, breads, pizza dough, and salad dressings. Among these, xanthan gum is used in large quantities in the preparation of pizza dough.

The nutritional characteristic of xanthan gum further increases its acceptability, as it contains carbohydrates and fiber. One of the greatest restraints for the xanthan gum market is the availability of guar gum as a substitute. However, guar gum is mostly used in ice cream and pastry fillings, whereas xanthan gum finds its largest use in the manufacturing of bakery products. Another restraint for the xanthan gum market is that it is not suitable for people with certain allergies.

The key players profiled in the xanthan gum market report are Fufeng Group Company Ltd., CP Kelco, Cargill, Inc., Solvay S.A., E. I. Du Pont De Nemours and Company, FMC BioPolymer, MeiHua Holdings Group Co., Ltd., Archer Daniels Midland Company, Ingredion Incorporated, and Zoranoc Oilfield Chemical.

The market in North America is expected to dominate the global xanthan gum market during the forecast period. Consumers in this region are inclined towards maintaining a healthy lifestyle and adopting healthy food habits; hence they are avoiding the consumption of food items with artificial or synthetic additives, which in turn expected to fuel the market for xanthan gum during the forecast period. Also, rising concerns towards the use of synthetic chemical additives in skincare products have boosted manufacturers to formulate eco-friendly natural additives in cosmetic products, which is further driving the growth of xanthan gum.

The Asia-Pacific market is expected to grow at the highest CAGR in the global xanthan gum market in the near future as the market holds a large consumer base in this region. There is a huge demand for natural food additives from the food processing and beverage making companies in the region, which is expected to boost the market growth for xanthan gum during the assessment period. Additionally, xanthan gum is used widely by cosmetics producers, in pharmaceuticals, and in the oil & gas industry. This factor is also putting a great impact in generating revenue for regional xanthan gum market during the forecast period.