The Automotive Acoustic Engineering Services Market: The rise in demand for interior cabin comfort and all other luxury features are the key driving factors.

Published Date: 07/05/2021

The Automotive Acoustic Engineering Services Market is projected to grow at a CAGR of 11.8 % during the forecast period, to reach USD 22.43 billion by 2027 from USD 10.30 billion in 2020. Increasing demand for optimum acoustical performance in passenger cars and SUV/MPV segments and rising sales of premium vehicles equipped with luxury & comfort features are expected to drive this market during the forecast period.

Simulation software is projected to be the largest and fastest growing market during the review period. Main advantages associated with simulation are enhanced acoustical testing & measurement, reduced R&D cost, multiple testing options, and reduced development time. Also, the introduction of artificial intelligence in simulation helps to understand the actual behavior of a component in the most appropriate manner. Engineering service providers such as Siemens, AVL, Schaeffler, Bertrandt, and IAV provide simulation services for automotive components and vehicle assembly. Thus, continuous increase in R&D activities and rising need of process optimization have led to improvements in simulation. Improved simulation software has become a prime requirement that would drive the demand for simulation software in the coming years.

Noise is one of the most frequent ecological problems in the community. Vehicles produce more noise when they are equipped with different components such as engine and chassis. Internal combustion engine (ICE) based engines majorly produce more noise, due to the combustion process carried out within them. This noise produced by vehicles disturbs the driver and creates a negative impact on the surroundings. Thus, stringent government regulations have been implemented to reduce the vehicle noise. The United Nations Economic Commission for Europe (UNECE) published a series of 137 regulations on vehicle noise, starting from Directive 70/157/??? in 1970. In addition, the International Organization for Standardization (ISO) and its Technical Committee 43 (ISO/TC 43) are dealing with global acoustics problems, some of which are related to vehicle noise problems. Thus, enforcement of regulations across the globe drive need for incorporation of automotive acoustic engineering equipment in automotive, which fuels the growth of the global automotive acoustic engineering services market.

Presently, every customer’s preference is for comfortable cabin experience in vehicle. Customers require luxury features such as the cabin infotainment system and electronic controls in the vehicle cabin, which lead to the growth of the global market. However, deployment of these systems result in airborne noise, structure noise, and other such noise, which, in turn, augment the adoption of automotive acoustic services in the automobile industry. Other noise sources such as tires, door interiors, roof & floor, and trunk panels are added to the interior cabin noise, which can be reduced by the usage of automotive acoustic engineering services with the help of virtual and physical testing & simulation, thereby providing driving comfort to customers. Thus, all these factors significantly contribute toward the growth of the global market.

Some of the key players in the automotive engineering services market are AVL (Austria), Siemens PLM (US), Bertrandt (Germany), EDAG Engineering (Germany), Schaeffler (Germany), FEV (Germany), Continental (Germany), IAV (Germany), and Autoneum (Switzerland). AVL adopted collaboration as a key strategy to retain its market position, while Siemens PLM followed the expansion and new product launch strategies to remain a prominent player in the market.

Geographically, the global Automotive Acoustic Engineering Services Market has been segmented into four major regions namely North America, Europe, Asia-Pacific, and the Rest of the World. The Europe region is estimated to hold a prominent market share during the forecast period owing to strong relationships of acoustic engineering service providers and their strong relationship with major automotive OEMs and tier-1 suppliers. On the other hand, Asia Pacific is estimated to witness substantial growth in the global market with the rising automotive production in China, India, and ASEAN countries and stringent government regulations for safety, noise, and emissions.