The Automotive Digital Cockpit Market is estimated to be USD 20.8 billion in 2020 and is projected to reach USD 43 billion by 2027, at a CAGR of 13.6 % during the forecast period. A digital cockpit is installed in a vehicle to provide reliable vehicle as well as safety information to the driver. A digital cockpit enables the driver to access maps and media by means of instrumental clusters installed within a vehicle.
Additionally, it helps in enabling the driver to improve their focus and attention on the road, including augmentation with HUD to display relevant driving information in their direct field of vision. Moreover, the introduction of adaptive driver assistance system (ADAS) in vehicles for providing driver safety is pushing automotive OEMs to integrate digital cockpits with safety systems, which is driving the demand for advanced automotive cabins in vehicles. Furthermore, these digital cockpits are paired with a cluster of digital instruments and infotainment systems, featuring one or more displays in the vehicle, to provide better safety assistance features to drivers.
Ongoing trends such as electrification, hybridization, and introduction of connected or autonomous vehicles is creating opportunities for automotive Human-Machine Interface (HMI) software solutions providers to design and install fully digital instrument clusters along with high-resolution infotainment systems in automobiles. Furthermore, digital cockpits enable the automotive infotainment systems to provide access to various functions, such as voice guidance, 2D/3D map display, marker setting, hybrid position, location search, player, route planning, route guide, route learning, and integration of third-party driver assistance system. The digital cockpit also comprises intelligent cloud mirror that supports the mainstream hardware platform, which can be connected with various features including safety (ADAS, anti-theft, face recognition, tired driving notification, rear car image, and radar speed warning), convenience (one-key navigation, online/offline navigation, voice interact, drive recorder, Bluetooth call, road rescue, and one-key car insurance service), and entertainment (online music appreciation, HD video player, photo browser, FM network radio, and FM audio transmitter).
Moreover, automotive OEMs are focusing on providing customized digital cockpits with touchscreen, voice-control or steering-wheel-mounted controls to operate the vehicle, thus providing an ease in vehicle functionality and effortless driving experience. The constant advancements in vehicle safety and infotainment system features are expected to fuel the demand for digital cockpits, during the forecast period.
The key players in the automotive digital cockpit market are Visteon (US), Continental (Germany), Robert Bosch (Germany), Denso (Japan), and Clarion (Japan). Visteon is anticipated to be a dominant player in the automotive digital cockpit market.
The automotive digital cockpit market in the Rest of the World (RoW) is estimated to grow at the highest CAGR during the forecast period. Developing countries such as Brazil and Iran have witnessed increased consumer demand for advanced user experience in vehicles. OEMs are promoting digital cockpit functions as some of the most advanced features. The increasing adoption of these features in mid-priced and economy segment passenger cars is expected to fuel the growth of the automotive digital cockpit market in the RoW region.