The Global Canned Wines Market: Increasing preference for portable and less fragile wine containers than glass due to growing demand for convenience is boosting the market growth.

The Global Canned Wines Market size was valued at USD 57.50 million in 2020 and is expected to reach USD 115.10 million in 2027 and witness significant CAGR of 10.4 % in the years 2027. Increasing consumer preference for more convenient ways of having wine during their outdoor parties, house parties, camping, and other social gathering is a key factor fueling market growth.

Moreover, consumers have been accepting convenient options for drinking, which is expected to promote the scope of canned wine over the next few years. Increasing preference for portable and less fragile wine containers than glass due to growing demand for convenience is boosting the market growth.

Canned wine is gaining popularity among consumers across the globe owing to its portability as well as convenience to keep it cold in beaches, during overnight camping trips, and other outdoor recreational activities. Moreover, these metal cans are less expensive as compared to glass bottles, more environment friendly, and have considerably higher recycling rate than glass.
Sparkling canned wine held the largest share of more than 60.0% in 2020. This segment consists of various sub-variants, including demi-sec, extra dry, brut, and extra brut. Moreover, young people and adults are finding this canned drink one of the best alternatives to the hard drinks during their short trip and outdoor camping due to its sweet taste and low alcohol content. These consumer trends are opening a new avenue for these canned drinks over the forecast period.

Fortified canned wine is expected to exhibit the fastest CAGR of 10.7% from 2020 to 2027. This growth is attributed to increasing demand for fortified wines, especially vermouth, majorly in North America and Europe owing to their low sugar and ABV concentration. Major players in the industry are offering new products in order to attract young generation and working-class population. Moreover, canned wines are gaining popularity in house parties, beach parties, concerts, family and friends get together, and casual dining.

The canned wines market is segmented on the basis of product, distribution channel and region. On the basis of product the market is segmented into Sparkling, Fortified, Others. On the basis of distribution channel On-trade, Off-trade, Online Retail.

North America emerged as the largest regional market with a share of more than 35.0% in 2020 owing to substantial consumption of canned wines across the region. Camping is one of the most performed outdoor recreational activities in the U.S. According to the 2020 North American Camping Report, 77.5 million households camped in the U.S. in 2017 and the number was increased to 78.8 million in 2018. Increasing number of camping households are expected to open new avenues for the market over the forecast period.

Asia Pacific is anticipated to expand at the fastest CAGR of 10.4% from 2020 to 2027 owing to increasing popularity of canned wine in parties and casual dining. Moreover, major wine companies are launching new products in the region. For instance, in February 2020, Sula Vineyards, an Indian company that holds more than 60.0% share in the Indian wine market, launched a new product under the brand name ‘Dia Red Wine Sparkler’. These product launches are anticipated to boost the demand for canned wines in the region over forecast period.

Key market players include E & J Gallo Winery, Union Wine Company, Integrated Beverage Group LLC, SANS WINE CO, Sula Vineyards Pvt. Ltd., and The Family Coppola.