The global household slicer market size was valued at USD 325.6 million in 2020 and is expected to reach at USD 459.7 million by 2027 at a compound annual growth rate (CAGR) of 5.1% from 2020 to 2027. The increasing preference for food slicers due to the rise in the importance of food consumption and booming food bloggers is anticipated to fuel the growth of the market. Home-based food slicers are gaining increasing popularity as they reduce the time required to cut various types of foods compared to traditional tools, such as household slicer. Growing preference for efficient kitchen tools across the residential sector is pumping up the demand for household slicers. The adoption and introduction of foreign and new cuisines and the growing trend of finger foods are likely to propel the demand for specialized tools.
Demand for household slicers across all regions is expected to continue growing on account of the growing base of affluent consumers and middle-class income groups, increasing the working population, and improving consumer lifestyle, which eventually results in the use of these tools. Young consumers who contribute majorly to the workforce population, people in western countries who are more inclined towards hosting dinner gatherings and backyard cooking during festive seasons are likely to accelerate the demand for such tools.
Manual slicers held the largest share of 73.6% in 2019. The increasing availability of products at a varied range of prices has been a major factor driving the segment. These products offer high accuracy, better control, and clean slicing of food products, such as vegetables and fruits. The growing interest in cooking shows, particularly among the younger generation, drives the demand for plain slicers so that they are well-equipped to cook at home. For instance, Hell’s Kitchen, Chopped, Master Chef, Top Chef Masters, and other cooking shows programmed on TV attract a lot of consumers and indirectly encourage them to opt for cooking on a regular basis and also persuade them to purchase good quality household slicers.
The offline channel of distribution led the market and accounted for a share of 85.4% in 2019. Increased prominence of retail store channels as they facilitate the consumers to have a first-hand look at the products, which helps in the easy inspection of the quality and specifications, is expected to boost the growth of the channel. The availability of a wide range of products offered by different brands and the ability to compare the prices and product attributes are some of the factors that are expected to have a positive impact on the segment growth. In addition, discounted prices and budget-friendly offers provided by retailers drive more customer footfall in these stores. Moreover, the availability of varied quality household slicers at a cheaper rate offered by local manufacturers is likely to attract a greater number of customers to supermarkets and hypermarkets. Strong localized positioning and increased focus on customer needs and experience are the major factors that are expected to foster the growth of this distribution channel segment.
The household slicer market is segmented on the basis of product, distribution channel and region. By product the market is divided into Manual, Automatic. By distribution channel the market is divided into Offline, Online.
North America held the largest share of 33.2% in 2019. The product demand in the region is majorly attributed to the increasing demand for stylish, sleek, and comfortable slicers. There has been a growing preference for slicers made from steel as these are easy to handle while slicing and they offer high durability. This trend will continue to drive innovation and new product development among players, thereby fueling market growth.
Asia Pacific is expected to witness the fastest growth during forecast years with a CAGR of 6.2% from 2020 to 2027. China, India, Japan, South Korea, Hong Kong, Singapore, and India are the prominent markets that pose a wide opportunity for the product in the upcoming years. Higher penetration and accessibility of utility slicers in the residential sectors of the region are compelling consumers to opt for low- and medium-priced products. However, the increasing willingness of consumers to invest in premium-quality traditional tools for experimenting with new cuisines is expected to drive the demand for the product in this region.
MHS Schneidetechnik; Swedinghaus; MaguritGefrierschneider GmbH; Foodmate; Bizerba SE & Co. KG; Hallde; Brunner GmbH; Bizerba SE & Co. KG; Devile Technologies; Wente-Thiedig GmbH; Sirman.