The interactive display market is expected to grow from USD 9.0 billion in 2020 to USD 13.2 billion by 2027, at a CAGR of 8.1 %. The exponential rise in the internet penetration and the need for minimizing human involvement in manufacturing processes has necessitated the need for easy and reliable human-machine interaction.
Interactive displays being user-friendly are increasingly finding verticals in multiple verticals. Interactive displays accept user input with the help of a stylus or fingers instead of peripheral devices like a mouse. In addition to conventional touch screen devices, interactive walls, interactive kiosks, interactive monitors and interactive whiteboards are among few popular interactive display devices that have witnessed an increased adoption, especially in the developed economies like the U.S., U.K., and Canada. The main goal of such systems is to facilitate information presentation and enhance user experience. Some key parameters considered while purchasing an interactive display device include display intuitiveness, seamless interaction, ease in use of pen/stylus for interaction, and public & private privacy among others. Growing demand for easy and flexible human-machine interaction across different end-use verticals is one of the major factors driving the interactive display market. In addition, advancements in fundamental technologies involved in human-machine interaction are further fueling market momentum. Several industries worldwide are moving towards automation of various business processes which makes the flexibility and accessibility offered by interactive systems appealing. The decreasing price of the interactive display devices coupled with the popularity of HD displays promotes the market.
The market also face challenges in the form of installation and maintenance issues and privacy issues. However, in spite of these obstacles, the interactive display market also presents many opportunities for growth. The education sector offers a sound opportunity for growth, especially for interactive whiteboards which are expected to witness increased adoption in the latter half of the forecast period. Further, integration of interactive display systems with other systems such as voice recognition systems in the car, GPS systems, and audio integration in 3D advertising provide bright opportunities for future market growth.
Interactive products such as interactive kiosks, video walls, and monitors are becoming increasingly common, and new units are being deployed each year in a variety of retail, hospitality, healthcare, and other environments. However, with the advancing technology, displays are also becoming increasingly complex, especially for outdoor verticals. Outdoor touch and display technology is not as highly developed as that of indoor verticals, which is a challenge for outdoor verticals. Displays used for outdoor verticals have to be durable and should match environment conditions and requirements of the verticals. They have to be self-adjustable in various lighting conditions.
Some of the major players in the interactive display market include Samsung Display Co., LG Display Co., Ltd., Planar Systems Inc., GestureTek Inc., and NEC Display Solutions Ltd. among others. Key vendors in the interactive whiteboard market include BenQ Corp., Hitachi Ltd., Sharp Corp. and Seiko Epson Corp. In case of interactive walls, Koninklijke Philips N.V., NEC Display Solutions are some of the major players.
The interactive display market based on geography has been broadly classified into North America, Europe, APAC, and RoW. The market in North America is expected to hold the largest share during the forecast period. Increasing adoption of concepts such as e-learning and interactive learning in the education sector is driving the growth of interactive displays in this region
The outbreak of novel corona virus, which started from China at the end of 2020 and later shifted it epicentre from China to Europe and then to the US, has caused a serious crisis. Border closures and lockdowns have led to disruptions in the supply chain, whereas social distancing has led to the closure of manufacturing and assembling units in the US and Canada. The interactive display ecosystem, which is majorly dependent on the electronics sector, is expected to witness a potential short-term slowdown owing to the supply chain disruption. This may lead to a reduction in the sales of display systems.
Interactive displays being user-friendly are increasingly finding verticals in multiple verticals. Interactive displays accept user input with the help of a stylus or fingers instead of peripheral devices like a mouse. In addition to conventional touch screen devices, interactive walls, interactive kiosks, interactive monitors and interactive whiteboards are among few popular interactive display devices that have witnessed an increased adoption, especially in the developed economies like the U.S., U.K., and Canada. The main goal of such systems is to facilitate information presentation and enhance user experience. Some key parameters considered while purchasing an interactive display device include display intuitiveness, seamless interaction, ease in use of pen/stylus for interaction, and public & private privacy among others. Growing demand for easy and flexible human-machine interaction across different end-use verticals is one of the major factors driving the interactive display market. In addition, advancements in fundamental technologies involved in human-machine interaction are further fueling market momentum. Several industries worldwide are moving towards automation of various business processes which makes the flexibility and accessibility offered by interactive systems appealing. The decreasing price of the interactive display devices coupled with the popularity of HD displays promotes the market.
The market also face challenges in the form of installation and maintenance issues and privacy issues. However, in spite of these obstacles, the interactive display market also presents many opportunities for growth. The education sector offers a sound opportunity for growth, especially for interactive whiteboards which are expected to witness increased adoption in the latter half of the forecast period. Further, integration of interactive display systems with other systems such as voice recognition systems in the car, GPS systems, and audio integration in 3D advertising provide bright opportunities for future market growth.
Interactive products such as interactive kiosks, video walls, and monitors are becoming increasingly common, and new units are being deployed each year in a variety of retail, hospitality, healthcare, and other environments. However, with the advancing technology, displays are also becoming increasingly complex, especially for outdoor verticals. Outdoor touch and display technology is not as highly developed as that of indoor verticals, which is a challenge for outdoor verticals. Displays used for outdoor verticals have to be durable and should match environment conditions and requirements of the verticals. They have to be self-adjustable in various lighting conditions.
Some of the major players in the interactive display market include Samsung Display Co., LG Display Co., Ltd., Planar Systems Inc., GestureTek Inc., and NEC Display Solutions Ltd. among others. Key vendors in the interactive whiteboard market include BenQ Corp., Hitachi Ltd., Sharp Corp. and Seiko Epson Corp. In case of interactive walls, Koninklijke Philips N.V., NEC Display Solutions are some of the major players.
The interactive display market based on geography has been broadly classified into North America, Europe, APAC, and RoW. The market in North America is expected to hold the largest share during the forecast period. Increasing adoption of concepts such as e-learning and interactive learning in the education sector is driving the growth of interactive displays in this region
The outbreak of novel corona virus, which started from China at the end of 2020 and later shifted it epicentre from China to Europe and then to the US, has caused a serious crisis. Border closures and lockdowns have led to disruptions in the supply chain, whereas social distancing has led to the closure of manufacturing and assembling units in the US and Canada. The interactive display ecosystem, which is majorly dependent on the electronics sector, is expected to witness a potential short-term slowdown owing to the supply chain disruption. This may lead to a reduction in the sales of display systems.
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