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Feminine Wipes Market - By Distribution Channel (SuperMarkets & HyperMarkets, Convenience Stores, Pharmacies & Drugstores, Online, Others) By Region (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa) - Industry Analysis, Opportunity and Forecast 2020 To 2027

Published Date: May 2021

No. of Pages: 198

Status: Published

Report Code: ARI100487

The global feminine wipes market size was valued at USD 1.39 billion in 2020 and is expected to reach USD 2.01 Bn by 2027 at a compound annual growth rate (CAGR) of 5.1% from 2020 to 2027. Improving female education levels, rising disposable incomes, and rising demand for convenient and discreet intimate care products are some of the prominent factors contributing to the product demand worldwide. Feminine wipes refer to cloths/wipes that are intended to clean the vaginal area. While other intimate care products, such as sanitary pads, are typically used during menstruation, feminine wipes are marketed as ideal for daily/everyday use. The online segment is expected to emerge as the most popular distribution channel in the near future. The COVID-19 pandemic has created unprecedented market opportunities for all industry participants, given the rising consumer spending on hygiene and personal care products.

As is the case with other personal hygiene or intimate care products, a sizable number of consumers worldwide have been stockpiling feminine wipes ever since the COVID-19 outbreak. However, the product demand is anticipated to shrink post-2020, with consumers likely to realize that they do not necessarily have to panic buy/stockpile. Beneficial properties of feminine wipes, such as ease of use, disposability, portability, and reduced risk of cross-contamination, are expected to favor market growth in the foreseeable future. Consumers worldwide prefer feminine wipes based on various factors, including cost convenience, hygiene, performance, time-saving, ease of use, disposability, and consumer-centered aesthetics.

With the rising global concerns regarding the use of chemicals and preservatives in feminine wipes, key brands are increasingly focusing on using formulas powered by herb-based ingredients (free from parabens and dyes). The global market for feminine wipes is expected to witness significant growth in the natural space throughout the forecast timeframe.

Key companies are: Procter & Gamble; Edgewell Personal Care; Johnson & Johnson; Kimberly-Clark; ALBAAD; Unicharm Corporation; Bodywise (UK) Limited; Laclede, Inc.; CormanSpA.

Analyst Commentary

The supermarkets and hypermarkets segment led the market and accounted for 37.2% share of the global revenue in 2019. This channel offers consumers a broad range of products (brands) while also allowing them to verify the product physically. The COVID-19 pandemic has forced some of the most prominent supermarket and hypermarket chains worldwide to shut down operations. Such factors are likely to contribute to the growth of the online segment in the foreseeable future.

The online segment is likely to expand at the fastest CAGR over the forecast period. Social media is expected to help support the growth of relatively small, premium organic brands throughout the forecast period. These smaller brands are expected to leverage company blogs and social networking platforms to educate consumers regarding product availability and usage.

Segmentation

The Feminine wipes market is segmented on the basis of distributionchannel and region. On the basis of distribution channel Supermarkets & Hypermarkets, Convenience Stores, Pharmacies & Drugstores, Online, Others.

Regional Analysis

Asia Pacific emerged as the largest regional market for feminine wipes in 2019 and accounted for 34.2% share of the overall revenue. China and India are the most prominent markets within Asia Pacific. Various health and hygiene campaigns conducted in workplaces, universities, and schools have also been contributing to the product demand in the region over the years.

For instance, the Global Interfaith WASH Alliance (GIWA) in India, initiated by The United Nations Children's Fund (UNICEF) was aimed at creating awareness among women regarding topics, such as menstruation. Such campaigns are expected across the Asia Pacific throughout the forecast period, given the lack of knowledge regarding intimate hygiene in countries, such as Bangladesh and Pakistan.

North America is expected to witness healthy growth in the foreseeable future, given the rising demand for biodegradable and organic feminine wipes, notably in countries, such as Canada and the U.S. Prominent brands in North America market their products as on-the-go intimate care products to attract the consumers’ attention.

TABLE OF CONTENTS
Chapter 1. Executive Summary
Chapter 2. Research Methodology
2.1. Research approach
2.2. Scope, definition, and assumptions
2.3. Data sources
2.3.1. Secondary Sources
2.3.1.1. Preliminary data mining
2.3.2. Primary Sources
2.3.2.1. Statistical Model
2.3.2.2. Data Triangulation
2.3.2.3. Research Objective
Chapter 3. Market Outlook
3.1. Introduction
3.2. Key trends
3.2.1. xx
3.3. Market drivers
3.3.1. Impact analysis of Market Drivers
3.4. Market restraints
3.4.1. Impact analysis of Market Restraints
3.5. Market opportunities
3.5.1. Impact analysis of Market Opportunities
3.6. Market Challenges
3.6.1. Impact analysis of Market Trends
3.7. Porter’s Five Forces’ analysis
3.7.1. Bargaining Power of Suppliers
3.7.2. Bargaining Power of Buyers
3.7.3. Threat of New Entrant
3.7.4. Threat of Substitutes
3.7.5. High Competitive Rivalry
3.8. Value chain analysis
Chapter 4. COVID-19 Impact On Feminine Wipes Market
Chapter 5. Global Feminine Wipes Market Overview, By Distribution Channel, 2015 – 2027 (USD Million)
5.1. Global Feminine Wipes Market Share, By Distribution Channel, 2020 & 2027 (%)
5.1.1. Supermarkets & Hypermarkets
5.1.1.1. Market Size and Projections,2015 – 2027 (USD Million)
5.1.1.2. Market Size and Projections, by Region, 2015 - 2027(USD Million)
5.1.2. Convenience Stores
5.1.2.1. Market Size and Projections, 2015 - 2027 (USD Million)
5.1.2.2. Market Size and Projections, by Region, 2015 - 2027(USD Million)
5.1.3. Pharmacies & Drugstores
5.1.3.1. Market Size and Projections, 2015 - 2027 (USD Million)
5.1.3.2. Market Size and Projections, by Region, 2015 - 2027(USD Million)
5.1.4. Online
5.1.4.1. Market Size and Projections, 2015 - 2027 (USD Million)
5.1.4.2. Market Size and Projections, by Region, 2015 - 2027(USD Million)
5.1.5. Others
5.1.5.1. Market Size and Projections, 2015 - 2027 (USD Million)
5.1.5.2. Market Size and Projections, by Region, 2015 - 2027(USD Million)
Chapter 6. Global Feminine Wipes Market Overview, By Geography, 2015 - 2027 (USD Million)
6.1. Global Feminine Wipes Market Share, By Geography, 2015 - 2027(USD Million)
6.1.1. Market Size and projections, by Countries, 2015 - 2027 (USD Million)
6.1.2. Market Share and CAGR Comparison, by Countries, 2020 (%)
Chapter 7. North America Feminine Wipes Market Overview, By Countries, 2015 - 2027(USD Million)
7.1. North America Feminine Wipes Market Overview, 2020 & 2027 (%)
7.1.1. Market size and projections, 2015 - 2027 (USD Million)
7.1.2. North America Feminine Wipes Market Overview, By Distribution Channel, 2015 - 2027(USD Million)
7.1.3. North America Feminine Wipes Market Overview, By Countries, 2015 - 2027 (USD Million)
7.1.3.1. U.S. Feminine Wipes Market Overview, 2015 - 2027 (USD Million)
7.1.3.1.1. Market size and projections, 2015 - 2027 (USD Million)
7.1.3.1.2. U.S. Feminine Wipes Market Overview, By Distribution Channel, 2015 - 2027 (USD Million)
7.1.3.2. Canada Feminine Wipes Market Overview, 2015 - 2027 (USD Million)
7.1.3.2.1. Market size and projections, 2015 - 2027 (USD Million)
7.1.3.2.2. Canada Feminine Wipes Market Overview, By Distribution Channel, 2015 - 2027 (USD Million)
7.1.3.3. Mexico Feminine Wipes Market Overview, 2015 - 2027 (USD Million)
7.1.3.3.1. Market size and projections, 2015 - 2027 (USD Million)
7.1.3.3.2. Mexico Feminine Wipes Market Overview, By Distribution Channel, 2015 - 2027 (USD Million)
Chapter 8. Europe Feminine Wipes Market Overview, By Countries, 2015 - 2027(USD Million)
8.1. Europe Feminine Wipes Market Overview, 2020 & 2027 (%)
8.1.1. Market size and projections, 2015 - 2027 (USD Million)
8.1.2. Europe Feminine Wipes Market Overview, By Distribution Channel, 2015 - 2027 (USD Million)
8.1.3. Europe Feminine Wipes Market Overview, By Countries, 2015 - 2027 (USD Million)
8.1.3.1. Germany
8.1.3.1.1. Market size and projections, 2015 - 2027 (USD Million)
8.1.3.1.2. Germany Feminine Wipes Market Overview, By Distribution Channel, 2015 - 2027 (USD Million)
8.1.3.1.3. Market size and projections, 2015 - 2027 (USD Million)
8.1.3.1.4. France Feminine Wipes Market Overview, By Distribution Channel, 2015 - 2027(USD Million)
8.1.3.2. UK
8.1.3.2.1. Market size and projections, 2015 - 2027 (USD Million)
8.1.3.2.2. UK Feminine Wipes Market Overview, By Distribution Channel, 2015 - 2027(USD Million)
8.1.3.3. Italy
8.1.3.3.1. Market size and projections, 2015 - 2027 (USD Million)
8.1.3.3.2. Italy Feminine Wipes Market Overview, By Distribution Channel, 2015 - 2027(USD Million)
8.1.3.4. Spain
8.1.3.4.1. Market size and projections, 2015 - 2027 (USD Million)
8.1.3.4.2. Spain Feminine Wipes Market Overview, By Distribution Channel, 2015 - 2027(USD Million)
8.1.3.5. Rest of Europe
8.1.3.5.1. Market size and projections, 2015 – 2025
8.1.3.5.2. Rest of Europe Feminine Wipes Market Overview, By Distribution Channel, 2015 - 2027(USD Million)
Chapter 9. Asia Pacific Feminine Wipes Market Overview, By Countries, 2015 - 2027(USD Million)
9.1. Asia Pacific Feminine Wipes Market Overview, 2020 & 2027(%)
9.1.1. Market size and projections, 2015 - 2027(USD Million)
9.1.2. Asia Pacific Feminine Wipes Market Overview, By Distribution Channel, 2015 - 2027(USD Million)
9.1.3. Asia Pacific Feminine Wipes Market Overview, By Countries, 2015 - 2027(USD Million)
9.1.3.1. India
9.1.3.1.1. Market size and projections, 2015 - 2027(USD Million)
9.1.3.1.2. India Feminine Wipes Market Overview, By Distribution Channel, 2015 - 2027(USD Million)
9.1.3.2. China
9.1.3.2.1. Market size and projections, 2015 - 2027(USD Million)
9.1.3.2.2. China Feminine Wipes Market Overview, By Distribution Channel, 2015 - 2027(USD Million)
9.1.3.3. Japan
9.1.3.3.1. Market size and projections, 2015 - 2027(USD Million)
9.1.3.3.2. Japan Feminine Wipes Market Overview, By Distribution Channel, 2015 - 2027(USD Million)
9.1.3.4. South Korea
9.1.3.4.1. Market size and projections, 2015 - 2027(USD Million)
9.1.3.4.2. South Korea Feminine Wipes Market Overview, By Distribution Channel, 2015 - 2027(USD Million)
9.1.3.5. Rest of Asia Pacific
9.1.3.5.1. Market size and projections, 2015 - 2027(USD Million)
9.1.3.5.2. Rest of Asia Pacific Feminine Wipes Market Overview, By Distribution Channel, 2015 - 2027(USD Million)
Chapter 10. Middle East & Africa Feminine Wipes Market Overview, By Countries, 2015 - 2027(USD Million)
10.1. Middle East & Africa Feminine Wipes Market Overview, 2015 - 2027(USD Million)
10.1.1. Market size and projections, 2015 - 2027(USD Million)
10.1.2. Middle East & Africa Feminine Wipes Market Overview, By Distribution Channel, 2015 - 2027(USD Million)
10.1.3. Middle East & Africa Feminine Wipes Market Overview, By Countries, 2015 - 2027(USD Million)
10.1.3.1. GCC
10.1.3.1.1. Market size and projections, 2015 - 2027(USD Million)
10.1.3.1.2. GCC Feminine Wipes Market Overview, By Distribution Channel, 2015 - 2027(USD Million)
10.1.3.2. South Africa
10.1.3.2.1. Market size and projections, 2015 - 2027(USD Million)
10.1.3.2.2. South Africa Feminine Wipes Market Overview, By Distribution Channel, 2015 - 2027(USD Million)
10.1.3.3. Rest of Middle East & Africa
10.1.3.3.1. Market size and projections, 2015 - 2027(USD Million)
10.1.3.3.2. Rest of Middle East & Africa Feminine Wipes Market Overview, By Distribution Channel, 2015 - 2027(USD Million)
Chapter 11. South America Feminine Wipes Market Overview, By Countries, 2015 - 2027(USD Million)
11.1. South America Feminine Wipes Market Overview, 2015 - 2027(USD Million)
11.1.1. Market size and projections, 2015 - 2027(USD Million)
11.1.2. South America Feminine Wipes Market Overview, By Distribution Channel 2015 - 2027(USD Million)
11.1.3. South America Feminine Wipes Market Overview, By Countries, 2015- 2026(USD Million)
11.1.4. Brazil
11.1.4.1. Market size and projections, 2015 - 2027(USD Million)
11.1.4.2. Brazil Feminine Wipes Market Overview, By Distribution Channel, 2015 - 2027(USD Million)
11.1.5. Argentina
11.1.5.1. Market size and projections, 2015 - 2027(USD Million)
11.1.5.2. Argentina Feminine Wipes Market Overview, By Distribution Channel, 2015 - 2027(USD Million)
11.1.6. Rest of South America
11.1.6.1. Market size and projections, 2015 – 2026
11.1.6.2. Rest of South America Feminine Wipes Market Overview, By Distribution Channel, 2015 - 2027(USD Million)
Chapter 12. Competitive Landscape
12.1. Competitive environment, 2020
12.2. Strategic framework
12.2.1. Partnership/agreement
12.2.2. Expansion
12.2.3. Mergers & Acquisitions
12.2.4. New product development
Chapter 13. Key Vendor Analysis
13.1. Procter & Gamble
13.1.1. Company overview
13.1.2. Financial performance
13.1.3. Product Benchmarking
13.1.4. Recent initiatives
13.1.5. SWOT analysis
13.2. Edgewell Personal Care
13.2.1. Company overview
13.2.2. Financial performance
13.2.3. Product Benchmarking
13.2.4. Recent initiatives
13.2.5. SWOT analysis
13.3. Johnson & Johnson
13.4. Kimberly-Clark
13.5. ALBAAD
13.6. Unicharm Corporation
13.7. BODYWISE LIMITED
13.8. Laclede, Inc
13.9. CormanSpA
Chapter 14. Feminine Wipes Market Cost Analysis
14.1. Feminine Wipes Market Key Raw Materials Analysis
14.1.1. Key Raw Materials
14.1.2. Price Trend of Key Raw Materials
14.1.3. Key Suppliers of Raw Materials
14.1.4. Market Concentration Rate of Raw Materials
Chapter 15. Industrial Chain, Sourcing Strategy and Downstream Buyers
15.1. Feminine Wipes Market Industrial Chain Analysis
15.2. Upstream Raw Materials Sourcing
15.3. Raw Materials Sources of Feminine Wipes Market Major Manufacturers in 2020
15.4. Downstream Buyers
Chapter 16. Marketing Strategy Analysis, Distributors/Traders
16.1. Marketing Channel
16.1.1. Direct Marketing
16.1.2. Indirect Marketing
16.1.3. Marketing Channel Development Trend
16.2. Market Positioning
16.2.1. Pricing Strategy
16.2.2. Brand Strategy
16.2.3. Target Client
16.3. Distributors/Traders List
Chapter 17. Market Effect Factors Analysis
17.1. Technology Progress/Risk
17.1.1. Substitutes Threat
17.1.2. Technology Progress in Related Industry
17.2. Consumer Needs/Customer Preference Change
17.3. Economic/Political Environmental Change
Chapter 18. Future Outlook of the Market
Disclaimer
List of Figures
1. Market segmentation
2. Value chain analysis
3. Porter’s Five Forces’ analysis
4. Power of Suppliers
5. Power of Buyers
6. Threat of New Entrants
7. Threat of Substitute
8. Competitive Rivalry
9. Global Feminine Wipes Market share, By Distribution Channel, 2020 & 2027 (%)
10. Global Feminine Wipes Market, by Supermarkets & Hypermarkets, By Distribution Channel, 2015 - 2027(USD Million)
11. Global Feminine Wipes Market, by Convenience Stores, By Distribution Channel, 2015 - 2027(USD Million)
12. Global Feminine Wipes Market, by Pharmacies & Drugstores, By Distribution Channel, 2015 - 2027(USD Million)
13. Global Feminine Wipes Market, by Online, By Distribution Channel, 2015 - 2027(USD Million)
14. Global Feminine Wipes Market, by Others, By Distribution Channel, 2015 - 2027(USD Million)
15. Global Feminine Wipes Market share, by region, 2020 & 2027 (%)
16. North America Feminine Wipes Market, 2020 - 2027(USD Million)
17. North America Feminine Wipes Market share, by Countries, 2020 & 2027 (%)
18. U.S. Feminine Wipes Market, 2020 - 2027(USD Million)
19. Canada Feminine Wipes Market, 2020 - 2027(USD Million)
20. Europe Feminine Wipes Market, 2020 - 2027(USD Million)
21. Europe Feminine Wipes Market share, by Countries, 2020 & 2027 (%)
22. Spain Feminine Wipes Market, 2020 - 2027(USD Million)
23. UK Feminine Wipes Market, 2020 - 2027(USD Million)
24. Italy Feminine Wipes Market, 2020 - 2027(USD Million)
25. Germany Feminine Wipes Market, 2020 - 2027(USD Million)
26. France Feminine Wipes Market, 2020 - 2027(USD Million)
27. Rest of Europe Feminine Wipes Market, 2020 - 2027(USD Million)
28. Asia-Pacific Feminine Wipes Market, 2020 - 2027(USD Million)
29. Asia-Pacific Feminine Wipes Market share, by Countries, 2020 & 2027 (%)
30. China Feminine Wipes Market, 2020 - 2027(USD Million)
31. India Feminine Wipes Market, 2020 - 2027(USD Million)
32. Australia Feminine Wipes Market, 2020 - 2027(USD Million)
33. Japan Feminine Wipes Market, 2020 - 2027(USD Million)
34. Rest of Asia-Pacific Feminine Wipes Market, 2020 - 2027(USD Million)
35. Middle East & Africa Feminine Wipes Market, 2020 - 2027(USD Million)
36. Middle East & Africa Feminine Wipes Market share, by Countries, 2020 & 2027 (%)
37. GCC Feminine Wipes Market, 2020 - 2027(USD Million)
38. South Africa Feminine Wipes Market, 2020 - 2027(USD Million)
39. Rest Of Middle East & Africa Feminine Wipes Market, 2020 - 2027(USD Million)
40. South America Feminine Wipes Market, 2020 - 2027(USD Million)
41. Brazil Feminine Wipes Market, 2020 - 2027(USD Million)
42. Mexico Feminine Wipes Market, 2020 - 2027(USD Million)
43. Argentina Feminine Wipes Market, 2020 - 2027(USD Million)
44. Rest of South America Feminine Wipes Market, 2020 - 2027(USD Million)
List of Tables
1. Impact of Market drivers
2. Impact of Market restraints
3. Global Feminine Wipes Market, 2015-2027(USD Million)
4. Global Feminine Wipes Market requirement, by country, 2015-2027,(USD Million)
5. North America Feminine Wipes Market, By Distribution Channel, 2015-2027(USD Million)
6. Europe Feminine Wipes Market, By Distribution Channel, 2015-2027(USD Million)
7. Asia Pacific Feminine Wipes Market, By Distribution Channel, 2015-2027(USD Million)
8. Middle East & Africa Feminine Wipes Market, By Distribution Channel, 2015-2027(USD Million)
9. South America Feminine Wipes Market, By Distribution Channel, 2015-2027(USD Million)
10. Global Feminine Wipes Market, Company Market Share, 2020 (%)
11. Procter & Gamble: Product Benchmarking
12. Procter & Gamble: Financial Performance
13. Edgewell Personal Care: Product Benchmarking
14. Edgewell Personal Care: Financial Performance
15. Johnson & Johnson: Product Benchmarking
16. Johnson & Johnson: Financial Performance
17. Kimberly-Clark: Product Benchmarking
18. Kimberly-Clark: Financial Performance
19. ALBAAD: Product Benchmarking
20. ALBAAD: Financial Performance
21. Unicharm Corporation: Product Benchmarking
22. Unicharm Corporation: Financial Performance
23. BODYWISE LIMITED: Product Benchmarking
24. BODYWISE LIMITED: Financial Performance
25. Laclede, Inc: Product Benchmarking
26. Laclede, Inc: Financial Performance
27. CormanSpA: Product Benchmarking
28. CormanSpA: Financial Performance

The Leading Key Players in Feminine Wipes Market

Procter & Gamble
Edgewell Personal Care
Johnson & Johnson
Kimberly-Clark
ALBAAD
Unicharm Corporation
Bodywise (UK) Limited
Laclede Inc.
CormanSpA.

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