Scope of the Digital Fitness Market Report:
A lot of the fitness devices like smart sport shoes, smartwatches as well as the wearable devices which can track the fitness parameters of the user and their physical activities are in high demand which in turn is boosting the growth of the global digital fitness market. The leading giants of technology have been collaborating with the leaders of the market in the industry of sports and fitness for foraying into the global digital fitness market in the form of consumers. These consumers are a lot more inclined towards the subscriptions and digital fitness over the memberships in gyms.Digital fitness refers to the sector which involves all types of digital devices and applications in the modern fitness and health trends. The global digital fitness market has been seeing a marked momentum due to the growth in relevance and roles of a lot of fitness devices which represent an amazing mixture of technology and information technology. A few of the types of products which are witnessing commercialization at a large scale are the calorie monitors, heart monitors, exercise trackers and sleep monitors. A major proposition of their popularity is the monitoring of several chronic conditions in the population of patients.
The easy availability of these devices in the e-commerce has also been reinforcing their prospects in global digital fitness market. The numbers which these products have been able to deliver has managed to augment the demand for the digital fitness market. The digital market has been further bolstered as the mobile equipment has become supportive of these digital fitness equipment. The global digital fitness market has involved the addition of the digital devices and applications and many devices in modern fitness and health trends. Many brands have been venturing into the market looking at the future opportunities which this market offers. They have been using innovative marketing strategies to come up with the various
The global digital fitness market has been segmented on the basis of product type, product category and applications. On the basis of product type, the global digital fitness market has been segmented into fitness wristbands, smart watches, iOS devices, smart shoes, Tizen, smart fitness clothing and others. On the basis of product category, the global digital fitness market has been segmented into the leg wear, hand wear, head wear and others. On the basis of application, the global digital fitness market has been done on the basis of smart wearable fitness devices and smart wearable sport devices.
Digital Fitness Manufacturers:
Fitness Inc.
Apple Inc
Adidas AG
Fitbit
Garmin
Samsung Electronics
Fitbit Inc
The digital fitness market which is based in the United States has announced that month of April in the year 2018 that it is going to be collaborating with Google for exploring many more opportunities which may be lucrative in the global digital fitness market. This collaboration is going to make use of the new API of Google for integration of the user.
Apple is a tech leader and a giant in the global digital fitness market and it has for very long now been introducing many innovative features of the latest devices which has focused mostly on the consumer’s fitness needs digitally. The company has been introducing the redesigned and re-engineered versions of the Apple Watch again and again and this is going to help them in maintaining their strangle hold on the global digital fitness market.
Increasing Number Of Consumers Concerned About Their Fitness To Boost The Global Digital Fitness Market Growth
The number of consumers particularly in the population of millennials and young adults has been increasing as the population becomes a lot more conscious about their fitness and health. For avoiding a lot of health issues, the consumers have been seeking a lot more user friendly and convenient ways for controlling gain of weight and maintaining physical fitness. This is among the primary reason why the global digital fitness market has been seeing an increase. The advent of technology has led to an era of digitalization and most of the consumers have been adopting the self-monitoring and next generation devices of fitness for them maintaining regular habits of fitness.
The manufacturers in the market have been identifying the requirements which are changing for the end users which are associated with the products of digital fitness for the modification of the strategies and capitalizing on their opportunities of sale which seem to be lucrative. While the wellness and health trend has been able to maintain its growth all over the world for the last decade, the micro trends in wellness industry have been undergoing a few transformations digitally in the last few years. Although, the consumers have been seeking ways for improving the fitness and the on paper plans have now become redundant.
The growth in the awareness about fitness and convenience efficiency which are associated with the use of the digital fitness devices as well as products have been resulting in popularity increasing for the digital fitness. Therefore, the fitness industry which is rapidly transforming has been anticipated to trigger a lot more innovations and developments in the coming years. A lot of the millennial population of this world has been embracing the trend of digital fitness by them resorting to fitness apps and sports. The consumers have been focused on a healthy lifestyle which it is following by understanding radical health changes and the physical fitness.
North America Is Going To Account Highest Revenue Share in The Global Digital Fitness Market
The global digital fitness market has been segmented into North America, Europe, Asia Pacific, Middle East and Africa as well as Latin America. North America has been expected to become its largest region because of an increase in the rate of obesity among its population and the growth in the awareness on the physical fitness with more sophisticated and customized devices. Having taken into account the consumer inclination towards the devices of digital fitness, leading players in the market have been introducing attractive subscriptions for fitness and the models for potential consumers for boosting the product sales. A lot more consumers have been shifting their preference from gym to these apps.
Major Type are as follows:
Hand Wear
Leg Wear
Head Wear
Others
Major Applications are as follows:
Commercial
Household
Regional & Country Analysis
North America- U.S., Mexico, Canada
Europe- UK, France, Germany, Italy
Asia Pacific- China, Japan, India, Southeast Asia
South America- Brazil, Argentina, Columbia
The Middle East and Africa- GCC, Africa, Rest of Middle East and Africa
TABLE OF CONTENTS
Chapter 1. Executive Summary
Chapter 2. Research Methodology
2.1. Research approach
2.2. Scope, definition, and assumptions
2.3. Data Component
2.3.1. Secondary Component
2.3.1.1. Preliminary data mining
2.3.2. Primary Component
2.3.2.1. Statistical Model
2.3.2.2. Data Triangulation
2.3.2.3. Research Objective
Chapter 3. Market Outlook
3.1. Introduction
3.2. Key trends
3.2.1. xx
3.3. Market drivers
3.3.1. Impact analysis of Market Drivers
3.4. Market restraints
3.4.1. Impact analysis of Market Restraints
3.5. Market opportunities
3.5.1. Impact analysis of Market Opportunities
3.6. Market Challenges
3.6.1. Impact analysis of Market Trends
3.7. Porter’s Five Forces’ analysis
3.7.1. Bargaining Power of Suppliers
3.7.2. Bargaining Power of Buyers
3.7.3. Threat of New Entrant
3.7.4. Threat of Substitutes
3.7.5. High Competitive Rivalry
3.8. Value chain analysis
Chapter 4. COVID-19 Impact On Digital Fitness Market
Chapter 5. Global Digital Fitness Market Overview, By Type, 2015 - 2028(USD Million)
5.1. Global Digital Fitness Market Share, By Type, 2015 - 2028 (USD Million)
5.1.1. Hand Wear
5.1.1.1. Market Size and Projections,2015 - 2028 (USD Million)
5.1.1.2. Market Size and Projections, by Region, 2015 - 2028 (USD Million)
5.1.2. Leg Wear
5.1.2.1. Market Size and Projections,2015 - 2028 (USD Million)
5.1.2.2. Market Size and Projections, by Region, 2015 - 2028 (USD Million)
5.1.3. Head Wear
5.1.3.1. Market Size and Projections,2015 - 2028 (USD Million)
5.1.3.2. Market Size and Projections, by Region, 2015 - 2028 (USD Million)
5.1.4. Others
5.1.4.1. Market Size and Projections,2015 - 2028 (USD Million)
5.1.4.2. Market Size and Projections, by Region, 2015 - 2028 (USD Million)
Chapter 6. Global Digital Fitness Market Overview, By Application, 2015 - 2028(USD Million)
6.1. Global Digital Fitness Market Share, By Application, 2015 - 2028 (USD Million)
6.1.1. Commercial
6.1.1.1. Market Size and Projections,2015 - 2028 (USD Million)
6.1.1.2. Market Size and Projections, by Region, 2015 - 2028 (USD Million)
6.1.2. Household
6.1.2.1. Market Size and Projections, 2015 - 2028 (USD Million)
6.1.2.2. Market Size and Projections, by Region, 2015 - 2028 (USD Million)
Chapter 7. Global Digital Fitness Market Overview, By Geography, 2015 - 2028(USD Million)
7.1. Global Digital Fitness Market Share, By Geography, 2015 - 2028(USD Million)
7.1.1. Market Size and projections, by Countries, 2015 - 2028 (USD Million)
7.1.2. Market Share and CAGR Comparison, by Countries, 2021 - 2028 (%)
Chapter 8. North America Digital Fitness Market Overview, By Countries, 2015 - 2028(USD Million)
8.1. North America Digital Fitness Market Overview, 2015 - 2028 (USD Million)
8.1.1. Market Size and projections, 2015 - 2028 (USD Million)
8.1.2. North America Digital Fitness Market Overview, By Type, 2015 - 2028 (USD Million)
8.1.3. North America Digital Fitness Market Overview, By Application, 2015 - 2028 (USD Million)
8.1.4. North America Digital Fitness Market Overview, By Countries, 2015 - 2028 (USD Million)
8.1.4.1. U.S. Digital Fitness Market Overview, 2015 - 2028 (USD Million)
8.1.4.1.1. Market Size and projections, 2015 - 2028 (USD Million)
8.1.4.1.2. U.S. Digital Fitness Market Overview, By Type, 2015 - 2028 (USD Million)
8.1.4.1.3. U.S. Digital Fitness Market Overview, By Application, 2015 - 2028 (USD Million)
8.1.4.2. Canada Digital Fitness Market Overview, 2015 - 2028 (USD Million)
8.1.4.2.1. Market Size and projections, 2015 - 2028 (USD Million)
8.1.4.2.2. Canada Digital Fitness Market Overview, By Type, 2015 - 2028 (USD Million)
8.1.4.2.3. Canada Digital Fitness Market Overview, By Application, 2015 - 2028 (USD Million)
8.1.4.3. Mexico Digital Fitness Market Overview, 2015 - 2028 (USD Million)
8.1.4.3.1. Market Size and projections, 2015 - 2028 (USD Million)
8.1.4.3.2. Mexico Digital Fitness Market Overview, By Type, 2015 - 2028 (USD Million)
8.1.4.3.3. Mexico Digital Fitness Market Overview, By Application, 2015 - 2028 (USD Million)
Chapter 9. Europe Digital Fitness Market Overview, By Countries, 2015 - 2028(USD Million)
9.1. Europe Digital Fitness Market Overview, 2015 - 2028 (USD Million)
9.1.1. Market Size and projections, 2015 - 2028 (USD Million)
9.1.2. Europe Digital Fitness Market Overview, By Type, 2015 - 2028 (USD Million)
9.1.3. Europe Digital Fitness Market Overview, By Application, 2015 - 2028 (USD Million)
9.1.4. Europe Skin Care Sizes Market Overview, By Countries, 2015 - 2028 (USD Million)
9.1.4.1. Germany
9.1.4.1.1. Market Size and projections, 2015 - 2028 (USD Million)
9.1.4.1.2. Germany Digital Fitness Market Overview, By Type, 2015 - 2028(USD Million)
9.1.4.1.3. Germany Digital Fitness Market Overview, By Application, 2015 - 2028(USD Million)
9.1.4.2. France
9.1.4.2.1. Market Size and projections, 2015 - 2028 (USD Million)
9.1.4.2.2. France Digital Fitness Market Overview, By Type, 2015 - 2028(USD Million)
9.1.4.2.3. France Digital Fitness Market Overview, By Application, 2015 - 2028(USD Million)
9.1.4.3. UK
9.1.4.3.1. Market Size and projections, 2015 - 2028 (USD Million)
9.1.4.3.2. UK Digital Fitness Market Overview, By Type, 2015 - 2028(USD Million)
9.1.4.3.3. UK Digital Fitness Market Overview, By Application, 2015 - 2028(USD Million)
9.1.4.4. Italy
9.1.4.4.1. Market Size and projections, 2015 - 2028 (USD Million)
9.1.4.4.2. Italy Digital Fitness Market Overview, By Type, 2015 - 2028(USD Million)
9.1.4.4.3. Italy Digital Fitness Market Overview, By Application 2015 - 2028(USD Million)
9.1.4.5. Spain
9.1.4.5.1. Market Size and projections, 2015 - 2028 (USD Million)
9.1.4.5.2. Spain Digital Fitness Market Overview, By Type, 2015 - 2028(USD Million)
9.1.4.5.3. Spain Digital Fitness Market Overview, By Application, 2015 - 2028(USD Million)
9.1.4.6. Rest of Europe
9.1.4.6.1. Market Size and projections, 2015 - 2028
9.1.4.6.2. Rest of Europe Digital Fitness Market Overview, By Type, 2015 - 2028(USD Million)
9.1.4.6.3. Rest of Europe Digital Fitness Market Overview, By Application, 2015 - 2028(USD Million)
Chapter 10. Asia Pacific Digital Fitness Market Overview, By Countries, 2015 - 2028 (USD Million)
10.1. Asia Pacific Digital Fitness Market Overview, 2015 - 2028 (USD Million)
10.1.1. Market Size and projections, 2015 - 2028 (USD Million)
10.1.2. Asia Pacific Digital Fitness Market Overview, By Type, 2015 - 2028 (USD Million)
10.1.3. Asia Pacific Digital Fitness Market Overview, By Application, 2015 - 2028 (USD Million)
10.1.4. Asia Pacific Digital Fitness Market Overview, By Countries, 2015 - 2028 (USD Million)
10.1.4.1. India
10.1.4.1.1. Market Size and projections, 2015 - 2028 (USD Million)
10.1.4.1.2. India Digital Fitness Market Overview, By Type, 2015 - 2028(USD Million)
10.1.4.1.3. India Digital Fitness Market Overview, By Application, 2015 - 2028 (USD Million)
10.1.4.2. China
10.1.4.2.1. Market Size and projections, 2015 - 2028(USD Million)
10.1.4.2.2. China Digital Fitness Market Overview, By Type, 2015 - 2028(USD Million)
10.1.4.2.3. China Digital Fitness Market Overview, By Application, 2015 - 2028 (USD Million)
10.1.4.3. Japan
10.1.4.3.1. Market Size and projections, 2015 - 2028 (USD Million)
10.1.4.3.2. Japan Digital Fitness Market Overview, By Type, 2015 - 2028(USD Million)
10.1.4.3.3. Japan Digital Fitness Market Overview, By Application, 2015 - 2028(USD Million)
10.1.4.4. South Korea
10.1.4.4.1. Market Size and projections, 2015 - 2028(USD Million)
10.1.4.4.2. South Korea Digital Fitness Market Overview, By Type, 2015 - 2028(USD Million)
10.1.4.4.3. South Korea Digital Fitness Market Overview, By Application, 2015 - 2028 (USD Million)
10.1.4.5. Rest of Asia Pacific
10.1.4.5.1. Market Size and projections, 2015 - 2028 (USD Million)
10.1.4.5.2. Rest of Asia Pacific Digital Fitness Market Overview, By Type, 2015 - 2028(USD Million)
10.1.4.5.3. Rest of Asia Pacific Digital Fitness Market Overview, By Application, 2015 - 2028 (USD Million)
Chapter 11. Middle East & Africa Digital Fitness Market Overview, By Countries, 2015 - 2028 (USD Million)
11.1. Middle East & Africa Digital Fitness Market Overview, 2015 - 2028 (USD Million)
11.1.1. Market Size and projections, 2015 - 2028 (USD Million)
11.1.2. Middle East & Africa Digital Fitness Market Overview, By Type, 2015 - 2028 (USD Million)
11.1.3. Middle East & Africa Digital Fitness Market Overview, By Application, 2015 - 2028 (USD Million)
11.1.4. Middle East & Africa Digital Fitness Market Overview, By Countries, 2015 - 2028 (USD Million)
11.1.4.1. GCC
11.1.4.1.1. Market Size and projections, 2015 - 2028 (USD Million)
11.1.4.1.2. GCC Digital Fitness Market Overview, By Type, 2015 - 2028 (USD Million)
11.1.4.1.3. GCC Digital Fitness Market Overview, By Application, 2015 - 2028 (USD Million)
11.1.4.2. South Africa
11.1.4.2.1. Market Size and projections, 2015 - 2028 (USD Million)
11.1.4.2.2. South Africa Digital Fitness Market Overview, By Type, 2015 - 2028 (USD Million)
11.1.4.2.3. South Africa Digital Fitness Market Overview, By Application, 2015 - 2028 (USD Million)
11.1.4.3. Rest of Middle East & Africa
11.1.4.3.1. Market Size and projections, 2015 - 2028 (USD Million)
11.1.4.3.2. Rest of Middle East & Africa Digital Fitness Market Overview, By Type, 2015 - 2028 (USD Million)
11.1.4.3.3. Rest of Middle East & Africa Digital Fitness Market Overview, By Application, 2015 - 2028 (USD Million)
Chapter 12. South America Digital Fitness Market Overview, By Countries, 2015 - 2028 (USD Million)
12.1. South America Digital Fitness Market Overview, 2015 - 2028 (USD Million)
12.1.1. Market Size and projections, 2015 - 2028 (USD Million)
12.1.2. South America Digital Fitness Market Overview, By Type, 2015 - 2028 (USD Million)
12.1.3. South America Digital Fitness Market Overview, By Application, 2015 - 2028 (USD Million)
12.1.4. South America Digital Fitness Market Overview, By Countries, 2015- 2026 (USD Million)
12.1.5. Brazil
12.1.5.1. Market Size and projections, 2015 - 2028 (USD Million)
12.1.5.2. Brazil Digital Fitness Market Overview, By Type, 2015 - 2028 (USD Million)
12.1.5.3. Brazil Digital Fitness Market Overview, By Application, 2015 - 2028 (USD Million)
12.1.6. Argentina
12.1.6.1. Market Size and projections, 2015 - 2028 (USD Million)
12.1.6.2. Argentina Digital Fitness Market Overview, By Type, 2015 - 2028 (USD Million)
12.1.6.3. Argentina Digital Fitness Market Overview, By Application, 2015 - 2028 (USD Million)
12.1.7. Rest of South America
12.1.7.1. Market Size and projections, 2015 - 2028
12.1.7.2. Rest of South America Digital Fitness Market Overview, By Type, 2015 - 2028 (USD Million)
12.1.7.3. Rest of South America Digital Fitness Market Overview, By Application, 2015 - 2028 (USD Million)
Chapter 13. Competitive Landscape
13.1. Competitive environment, 2021
13.2. Strategic framework
13.2.1. Partnership/agreement
13.2.2. Expansion
13.2.3. Mergers & Acquisitions
13.2.4. New Size development
Chapter 14. Key Vendor Analysis
14.1. Fitbit
14.1.1. Company overview
14.1.2. Financial Performance
14.1.3. Product Benchmarking
14.1.4. Recent initiatives
14.1.5. SWOT analysis
14.2. Garmin
14.2.1. Company overview
14.2.2. Financial Performance
14.2.3. Product Benchmarking
14.2.4. Recent initiatives
14.2.5. SWOT analysis
14.3. Apple
14.3.1. Company overview
14.3.2. Financial Performance
14.3.3. Product Benchmarking
14.3.4. Recent initiatives
14.4. Samsung Electronics
14.5. Adidas
14.6. Others
Chapter 15. Industrial Chain Analysis, Sourcing Strategy and Downstream Buyers
15.1. Digital Fitness Market Industrial Chain Analysis
15.2. Downstream Buyers
Chapter 16. Marketing Strategy Analysis, Distributors/Traders
16.1. Marketing Channel
16.1.1. Direct Marketing
16.1.2. Indirect Marketing
16.1.3. Marketing Channel Development Trend
16.2. Market Positioning
16.2.1. Pricing Strategy
16.2.2. Brand Strategy
16.2.3. Target Client
16.3. Distributors/Traders List
Chapter 17. Market Effect Factors Analysis
17.1. Technology Progress/Risk
17.1.1. Substitutes Threat
17.1.2. Technology Progress in Related Size
17.2. Consumer Needs/Customer Preference Change
17.3. Economic/Political Environmental Change
Chapter 18. Future Outlook of the Market
Disclaimer
List of Tables
1. Impact of Market drivers
2. Impact of Market restraints
3. Global Digital Fitness Market, 2015-2027 (USD Million)
4. Digital Fitness requirement, by country, 2015-2027, (USD Million)
5. North America Digital Fitness Market, By Type, 2015-2027 (USD Million)
6. North America Digital Fitness Market, By Application, 2015-2027 (USD Million)
7. Europe Digital Fitness Market, By Type, 2015-2027 (USD Million)
8. Europe Digital Fitness Market, By Application, 2015-2027 (USD Million)
9. Asia Pacific Digital Fitness Market, By Type, 2015-2027 (USD Million)
10. Asia Pacific Digital Fitness Market, By Application, 2015-2027 (USD Million)
11. Middle East & Africa Digital Fitness Market, By Type, 2015-2027 (USD Million)
12. Middle East & Africa Digital Fitness Market, By Application, 2015-2027 (USD Million)
13. South America Digital Fitness Market, By Type, 2015-2027 (USD Million)
14. South America Digital Fitness Market, By Application, 2015-2027 (USD Million)
15. Global Digital Fitness Market, Company Market Share, 2021 - 2028 (%)
16. Fitbit: Product Benchmarking
17. Fitbit: Financial Performance
18. Garmin: Product Benchmarking
19. Garmin: Financial Performance
20. Apple.: Product Benchmarking
21. Apple.: Financial Performance
22. Samsung Electronics: Product Benchmarking
23. Samsung Electronics: Financial Performance
24. Adidas: Product Benchmarking
25. Adidas: Financial Performance
List of Figures
1. Market segmentation
2. Value chain analysis
3. Porter’s Five Forces’ analysis
4. Power of Suppliers
5. Power of Buyers
6. Threat of New Entrants
7. Threat of Substitute
8. Competitive Rivalry
9. Global Digital Fitness Market share, By Type, 2020 & 2027 (%)
10. Global Digital Fitness Market share, by Hand Wear, By Type, 2015 - 2028 (USD Million)
11. Global Digital Fitness Market share, by Leg Wear, By Type, 2015 - 2028 (USD Million)
12. Global Digital Fitness Market share, by Head Wear, By Type, 2015 - 2028 (USD Million)
13. Global Digital Fitness Market share, by Others, By Type, 2015 - 2028 (USD Million)
14. Global Digital Fitness Market share, By Application, 2020 & 2027 (%)
15. Global Digital Fitness Market share, by Commercial, By Application, 2015 - 2028 (USD Million)
16. Global Digital Fitness Market share, by Household, By Application 2015 - 2028 (USD Million)
17. Global Digital Fitness Market share, by region, 2020 & 2027 (%)
18. Global Digital Fitness Market share, by region, 2015 - 2028(USD Million)
19. North America Digital Fitness Market, 2015 - 2028(USD Million)
20. North America Digital Fitness Market share, by Countries, 2020 & 2027 (%)
21. U.S. Digital Fitness Market, 2015 - 2028(USD Million)
22. Canada Digital Fitness Market, 2015 - 2028(USD Million)
23. Mexico Digital Fitness Market, 2015 - 2028(USD Million)
24. Europe Digital Fitness Market, 2015 - 2028(USD Million)
25. Europe Digital Fitness Market share, by Countries, 2020 & 2027 (%)
26. Spain Digital Fitness Market, 2015 - 2028(USD Million)
27. UK Digital Fitness Market, 2015 - 2028(USD Million)
28. Italy Digital Fitness Market, 2015 - 2028(USD Million)
29. Germany Digital Fitness Market, 2015 - 2028(USD Million)
30. France Digital Fitness Market, 2015 - 2028(USD Million)
31. Rest of Europe Digital Fitness Market, 2015 - 2028(USD Million)
32. Asia-Pacific Digital Fitness Market, 2015 - 2028(USD Million)
33. Asia-Pacific Digital Fitness Market share, by Countries, 2020 & 2027 (%)
34. China Digital Fitness Market, 2015 - 2028(USD Million)
35. India Digital Fitness Market, 2015 - 2028(USD Million)
36. China Digital Fitness Market, 2015 - 2028(USD Million)
37. Japan Digital Fitness Market, 2015 - 2028(USD Million)
38. Rest of Asia-Pacific Digital Fitness Market, 2015 - 2028(USD Million)
39. Middle East & Africa Digital Fitness Market, 2015 - 2028(USD Million)
40. Middle East & Africa Digital Fitness Market share, by Countries, 2020 & 2027 (%)
41. GCC Digital Fitness Market, 2015 - 2028(USD Million)
42. South Africa Digital Fitness Market, 2015 - 2028(USD Million)
43. Rest Of Middle East & Africa Digital Fitness Market, 2015 - 2028(USD Million)
44. South America Digital Fitness Market, 2015 - 2028(USD Million)
45. Brazil Digital Fitness Market, 2015 - 2028(USD Million)
46. Argentina Digital Fitness Market, 2015 - 2028(USD Million)
47. Rest Of South America Digital Fitness Market, 2015 - 2028(USD Million)
The Leading Key Players in Global Digital Fitness Market 1