Envisage report cover

Spiced Rum Market - By Product (Vanilla, Fruit, Mix, Others), By Distribution Channel (On-trade, Off-trade) and By Region (North America, Asia Pacific, Europe, Middle East & Africa and Latin America) - Industry Analysis, Opportunity and Forecast 2020 To 2027

Published Date: May 2021

No. of Pages: 203

Status: Published

Report Code: ARI100539

The global spiced rum market size was valued at USD 6.2 billion in 2020 and is anticipated to grow at USD 8 billion by 2027 witness significant growth with CAGR of 4% in the years to come. The market growth is majorly attributed to shifting consumer preference for premium alcoholic drinks.

Shifting trend towards consuming a low quantity of alcohol with better quality has been boosting the demand for flavoured rum, especially among the millennials. Furthermore, the expansion of cocktail culture among millennials at the global level is expected to widen the growth opportunity for flavoured rum in the upcoming years.

The cocktail revolution has been appealing to a large number of drinkers who are interested in both traditional and exotic flavours. This trend has raised the sales of spiced spirits in bars, pubs, and restaurants. Furthermore, the cocktail enthusiasts have been posting appealing photos on Instagram that has been influencing a large group of followers. For instance, a vast number of “drinkstagrammers” are also encouraging consumers to try spiced drinks through social websites. This trend is expected to expand the scope of spiced rum over the next few years.

Though the traditional fruit flavours accounted for a major proportion of the overall sales in 2020, the industry has immense potential in terms of innovation. In addition, millennial consumers are seeking to purchase drinks with ordinary flavours. Therefore, alcoholic beverage manufacturers have been launching new flavours in order to gain a competitive advantage over other players. For instance, in August 2018, Diageo’s brand, Captain Morgan, introduced a new flavour, Apple Smash, which blends green-apple flavour with Caribbean rum. Later, in March 2020, Captain Morgan introduced its Captain Morgan Tiki. This tropical edition is fortified with ingredients, including mango and pineapple, which are considered ideal for summer.

Over the past few years, premium rum with innovative flavours has become an alternative for both the spirit consumers having refined tastes and keen to explore new products. On the other hand, the strong foothold of a wide range of non-alcoholic beverages through brick and mortar and online channels is expected to pose a threat to the market growth. Furthermore, growth of other spirits such as scotch and whiskey can impact the growth of the market for spiced rum.

Key manufacturers of spiced rum include Diageo; Bacardi Limited; Suntory Holdings Limited; Destilería Serralles; Heaven Hill Distillery; Admiral Nelson's Rum; Davide Campari-Milano S.p.A.; Pernod Ricard; Maine Craft Distilling, LLC; Tanduay Distillers, Inc.; Altitude Spirits, Inc.; SEASPIRITS; and Sazerac Co.

Analyst Commentary

The on-trade segment led the spiced rum market in 2020 and held over 60% share of the global revenue. Over the past few years, spirits sales have significantly increased in the on-trade segment owing to the augmented number of consumers drinking at bars, pubs, and restaurants.
The off-trade distribution channel is expected to witness the fastest growth over the forecast period. According to the Wine and Spirit Trade Association, in 2020, more than 10 million consumers have bought spiced rum from specialty stores and supermarkets in the U.K. Expansion of e-commerce has also widened the growth opportunity for spiced rum in the off-trade segment. The in-store pickup option and on-demand delivery services have been pushing the online sales of spiced rum among the consumers. As a result, liquor store chains are expanding their online distribution capabilities.
The fruit-based flavored rum dominated the market with more than 55% share of the total revenue in 2020. Consumers have shown remarkable interest in the citrus fruits blended products. Among the citrus fruits, lime, pineapple, and orange are the key sub-categories in the market. Furthermore, coconut is another popular choice among the consumers owing to its health benefits. Considering the growing demand for the fruit-flavored drinks, manufacturers of flavored rum have expanded their fruit product line. For instance, over the past few years, Bacardi has extended its portfolio by incorporating several citruses, tropical, and exotic fruits, such as lemon, grapefruit, tangerine, orange, coconut, pineapple, banana, mango, dragon berry, and raspberry.

The mixed spiced rum is expected to witness the fastest growth over the forecast period. This segment includes a combination of different spices and spices blended with fruits. Spices including cinnamon, clove, and ginger blend very well with flavors, such as vanilla and fruits, and provide a unique taste to the drink. Companies including Captain Morgan, Bacardi, and Altitude Spirits have introduced mix-flavored spirits in their products. For instance, in March 2020, Bacardi launched its Bacardi Spiced rum in U.K. to cater to the growing demand at the domestic level. This spirit is a combination of spices and natural flavors blended with gold rum that offers a bold, smooth, and sweet taste.

Segmentation

The spiced rum market is segmented on the basis of product, distribution channel and region. On the basis of product, the market is segmented into Vanilla, Fruit, Mix, Others. On the basis of distribution channel On-trade, Off-trade.

Regional Analysis

Asia Pacific dominated the market for spiced rum in 2020 with more than 45% share of the global revenue due to the large consumer base in countries, such as China, India, South Korea, Japan, Philippines, and Australia. According to the British Chamber of Commerce in Korea (BCCK), the sales of gin and rum have been significantly growing in South Korea, especially in Gangnam and Itaewon areas. This trend is expected to compel the industry participants to launch spiced rum in these countries.
Europe is expected to witness the fastest growth over the forecast period. Consumers in the region are increasingly exploring different types of rum, including spice and fruits flavoured. As per the Wine and Spirit Trade Association, in 2020, the sales of the product in off-trade have increased by 6% in the U.K. as compared to 2018. Similarly, consumers in Germany are seeking for spiced rum. Sweet flavours have gained significant popularity among German consumers. Growing trend of exploring flavoured drinks will create growth opportunities for spiced rum in Europe in the upcoming years.

TABLE OF CONTENTS
Chapter 1. Executive Summary
Chapter 2. Research Methodology
2.1. Research approach
2.2. Scope, definition, and assumptions
2.3. Data Sources
2.3.1. Secondary Sources
2.3.1.1. Preliminary data mining
2.3.2. Primary Sources
2.3.2.1. Statistical Model
2.3.2.2. Data Triangulation
2.3.2.3. Research Objective
Chapter 3. Market Outlook
3.1. Introduction
3.2. Key trends
3.2.1. xx
3.3. Market drivers
3.3.1. Impact analysis of Market Drivers
3.4. Market restraints
3.4.1. Impact analysis of Market Restraints
3.5. Market opportunities
3.5.1. Impact analysis of Market Opportunities
3.6. Market Challenges
3.6.1. Impact analysis of Market Trends
3.7. Porter’s Five Forces’ analysis
3.7.1. Bargaining Engine Powered of Suppliers
3.7.2. Bargaining Engine Powered of Buyers
3.7.3. Threat of New Entrant
3.7.4. Threat of Substitutes
3.7.5. High Competitive Rivalry
3.8. Value chain analysis
Chapter 4. COVID-19 Impact On Spiced Rum Market
Chapter 5. Global Spiced Rum Market Overview, By Product types, 2015 - 2027 (USD Billion)
5.1. Global Spiced Rum Market Share, By Product types, 2015 - 2027 (USD Billion)
5.1.1. Vanilla
5.1.1.1. Market Size and Projections, 2015 - 2027 (USD Billion)
5.1.1.2. Market Size and Projections, by Region, 2015 - 2027 (USD Billion)
5.1.2. Fruit
5.1.2.1. Market Size and Projections, 2015 - 2027 (USD Billion)
5.1.2.2. Market Size and Projections, by Region, 2015 - 2027 (USD Billion)
5.1.3. Mix
5.1.3.1. Market Size and Projections, 2015 - 2027 (USD Billion)
5.1.3.2. Market Size and Projections, by Region, 2015 - 2027 (USD Billion)
5.1.4. Others
5.1.4.1. Market Size and Projections, 2015 - 2027 (USD Billion)
5.1.4.2. Market Size and Projections, by Region, 2015 - 2027 (USD Billion)
Chapter 6. Global Spiced Rum Market Overview, By Distribution Channel, 2015 - 2027 (USD Billion)
6.1. Global Spiced Rum Market Share, By Distribution Channel, 2015 - 2027 (USD Billion)
6.1.1. On-trade
6.1.1.1. Market Size and Projections, 2015 - 2027 (USD Billion)
6.1.1.2. Market Size and Projections, by Region, 2015 - 2027 (USD Billion)
6.1.2. Off-trade
6.1.2.1. Market Size and Projections, 2015 - 2027 (USD Billion)
6.1.2.2. Market Size and Projections, by Region, 2015 - 2027 (USD Billion)
Chapter 7. Global Spiced Rum Market Overview, By Geography, 2015 - 2027 (USD Billion)
7.1. Global Spiced Rum Market Share, By Geography, 2015 - 2027 (USD Billion)
7.1.1. Market Size and projections, by Countries, 2015 - 2027 (USD Billion)
7.1.2. Market Share and CAGR Comparison, by Countries, 2020 & 2027 (%)
Chapter 8. North America Spiced Rum Market Overview, By Countries, 2015 - 2027 (USD Billion)
8.1. North America Spiced Rum Market Overview, 2015 - 2027 (USD Billion)
8.1.1. Market size and projections, 2015 - 2027 (USD Billion)
8.1.2. North America Spiced Rum Market Overview, By Product types, 2015 - 2027 (USD Billion)
8.1.3. North America Spiced Rum Market Overview, By Distribution Channel, 2015 - 2027 (USD Billion)
8.1.4. North America Spiced Rum Market Overview, By Countries, 2015 - 2027 (USD Billion)
8.1.4.1. U.S. Spiced Rum Market Overview, 2015 - 2027 (USD Billion)
8.1.4.1.1. Market size and projections, 2015 - 2027 (USD Billion)
8.1.4.1.2. U.S. Spiced Rum Market Overview, By Product types, 2015 - 2027 (USD Billion)
8.1.4.1.3. Other Segments
8.1.4.2. Canada Spiced Rum Market Overview, 2015 - 2027 (USD Billion)
8.1.4.2.1. Market size and projections, 2015 - 2027 (USD Billion)
8.1.4.2.2. Canada Spiced Rum Market Overview, By Product types, 2015 - 2027 (USD Billion)
8.1.4.2.3. Other Segments
8.1.4.3. Mexico Spiced Rum Market Overview, 2015 - 2027 (USD Billion)
8.1.4.3.1. Market size and projections, 2015 - 2027 (USD Billion)
8.1.4.3.2. Mexico Spiced Rum Market Overview, By Product types, 2015 - 2027 (USD Billion)
8.1.4.3.3. Other Segments
Chapter 9. Europe Spiced Rum Market Overview, By Countries, 2015 - 2027 (USD Billion)
9.1. Europe Spiced Rum Market Overview, 2015 - 2027 (USD Billion)
9.1.1. Market size and projections, 2015 - 2027 (USD Billion)
9.1.2. Europe Spiced Rum Market Overview, By Product types, 2015 - 2027 (USD Billion)
9.1.3. Europe Spiced Rum Market Overview, By Distribution Channel, 2015 - 2027 (USD Billion)
9.1.4. Europe Spiced Rum Market Overview, By Countries, 2015 - 2027 (USD Billion)
9.1.4.1. Germany
9.1.4.1.1. Market size and projections, 2015 - 2027 (USD Billion)
9.1.4.1.2. Germany Spiced Rum Market Overview, By Product types, 2015 - 2027 (USD Billion)
9.1.4.1.3. Others Segments
9.1.4.2. France
9.1.4.2.1. Market size and projections, 2015 - 2027 (USD Billion)
9.1.4.2.2. France Spiced Rum Market Overview, By Product types, 2015 - 2027 (USD Billion)
9.1.4.2.3. Others Segments
9.1.4.3. UK
9.1.4.3.1. Market size and projections, 2015 - 2027 (USD Billion)
9.1.4.3.2. UK Spiced Rum Market Overview, By Product types, 2015 - 2027 (USD Billion)
9.1.4.3.3. Others Segments
9.1.4.4. Italy
9.1.4.4.1. Market size and projections, 2015 - 2027 (USD Billion)
9.1.4.4.2. Italy Spiced Rum Market Overview, By Product types 2015 - 2027 (USD Billion)
9.1.4.4.3. Others Segments
9.1.4.5. Spain
9.1.4.5.1. Market size and projections, 2015 - 2027 (USD Billion)
9.1.4.5.2. Spain Spiced Rum Market Overview, By Product types, 2015 - 2027 (USD Billion)
9.1.4.5.3. Others Segments
9.1.4.6. Rest of Europe
9.1.4.6.1. Market size and projections, 2015 – 2025
9.1.4.6.2. Rest of Europe Spiced Rum Market Overview, By Product types, 2015 - 2027 (USD Billion)
9.1.4.6.3. Others Segments
Chapter 10. Asia Pacific Spiced Rum Market Overview, By Countries, 2015 - 2027 (USD Billion)
10.1. Asia Pacific Spiced Rum Market Overview, 2015 - 2027 (USD Billion)
10.1.1. Market size and projections, 2015 - 2027 (USD Billion)
10.1.2. Asia Pacific Spiced Rum Market Overview, By Product types, 2015 - 2027 (USD Billion)
10.1.3. Asia Pacific Spiced Rum Market Overview, By Distribution Channel, 2015 - 2027 (USD Billion)
10.1.4. Asia Pacific Spiced Rum Market Overview, By Countries, 2015 - 2027 (USD Billion)
10.1.4.1. India
10.1.4.1.1. Market size and projections, 2015 - 2027 (USD Billion)
10.1.4.1.2. India Spiced Rum Market Overview, By Product types, 2015 - 2027 (USD Billion)
10.1.4.1.3. Other Segments
10.1.4.2. China
10.1.4.2.1. Market size and projections, 2015 - 2027 (USD Billion)
10.1.4.2.2. China Spiced Rum Market Overview, By Product types, 2015 - 2027 (USD Billion)
10.1.4.2.3. Other Segments
10.1.4.3. Japan
10.1.4.3.1. Market size and projections, 2015 - 2027 (USD Billion)
10.1.4.3.2. Japan Spiced Rum Market Overview, By Product types, 2015 - 2027 (USD Billion)
10.1.4.3.3. Other Segments
10.1.4.4. South Korea
10.1.4.4.1. Market size and projections, 2015 - 2027 (USD Billion)
10.1.4.4.2. South Korea Spiced Rum Market Overview, By Product types, 2015 - 2027 (USD Billion)
10.1.4.4.3. Other Segments
10.1.4.5. Rest of Asia Pacific
10.1.4.5.1. Market size and projections, 2015 - 2027 (USD Billion)
10.1.4.5.2. Rest of Asia Pacific Spiced Rum Market Overview, By Product types, 2015 - 2027 (USD Billion)
10.1.4.5.3. Other Segments
Chapter 11. Middle East & Africa Spiced Rum Market Overview, By Countries, 2015 - 2027 (USD Billion)
11.1. Middle East & Africa Spiced Rum Market Overview, 2015 - 2027 (USD Billion)
11.1.1. Market size and projections, 2015 - 2027 (USD Billion)
11.1.2. Middle East & Africa Spiced Rum Market Overview, By Product types, 2015 - 2027 (USD Billion)
11.1.3. Middle East & Africa Spiced Rum Market Overview, By Distribution Channel, 2015 - 2027 (USD Billion)
11.1.4. Middle East & Africa Spiced Rum Market Overview, By Countries, 2015 - 2027 (USD Billion)
11.1.4.1. GCC
11.1.4.1.1. Market size and projections, 2015 - 2027 (USD Billion)
11.1.4.1.2. GCC Spiced Rum Market Overview, By Product types, 2015 - 2027 (USD Billion)
11.1.4.1.3. Other Segments
11.1.4.2. South Africa
11.1.4.2.1. Market size and projections, 2015 - 2027 (USD Billion)
11.1.4.2.2. South Africa Spiced Rum Market Overview, By Product types, 2015 - 2027 (USD Billion)
11.1.4.2.3. Other Segments
11.1.4.3. Rest of Middle East & Africa
11.1.4.3.1. Market size and projections, 2015 - 2027 (USD Billion)
11.1.4.3.2. Rest of Middle East & Africa Spiced Rum Market Overview, By Product types, 2015 - 2027 (USD Billion)
11.1.4.3.3. Other Segments
Chapter 12. South America Spiced Rum Market Overview, By Countries, 2015 - 2027 (USD Billion)
12.1. South America Spiced Rum Market Overview, 2015 - 2027 (USD Billion)
12.1.1. Market size and projections, 2015 - 2027 (USD Billion)
12.1.2. South America Spiced Rum Market Overview, By Product types, 2015 - 2027 (USD Billion)
12.1.3. South America Spiced Rum Market Overview, By Distribution Channel, 2015 - 2027 (USD Billion)
12.1.4. South America Spiced Rum Market Overview, By Countries, 2015- 2026 (USD Billion)
12.1.5. Brazil
12.1.5.1. Market size and projections, 2015 - 2027 (USD Billion)
12.1.5.2. Brazil Spiced Rum Market Overview, By Product types, 2015 - 2027 (USD Billion)
12.1.5.3. Other Segments
12.1.6. Argentina
12.1.6.1. Market size and projections, 2015 - 2027 (USD Billion)
12.1.6.2. Argentina Spiced Rum Market Overview, By Product types, 2015 - 2027 (USD Billion)
12.1.6.3. Other Segments
12.1.7. Rest of South America
12.1.7.1. Market size and projections, 2015 – 2027
12.1.7.2. Rest of South America Spiced Rum Market Overview, By Product types, 2015 - 2027 (USD Billion)
12.1.7.3. Other Segments
Chapter 13. Competitive Landscape
13.1. Competitive environment, 2020
13.2. Strategic framework
13.2.1. Partnership/agreement
13.2.2. Expansion
13.2.3. Mergers & Acquisitions
13.2.4. New Distribution channel development
Chapter 14. Key Vendor Analysis
14.1. Bacardi Limited
14.1.1. Company overview
14.1.2. Financial performance
14.1.3. Distribution channel Benchmarking
14.1.4. Recent initiatives
14.1.5. SWOT analysis
14.2. Suntory Holdings Limited
14.2.1. Company overview
14.2.2. Financial performance
14.2.3. Distribution channel Benchmarking
14.2.4. Recent initiatives
14.2.5. SWOT analysis
14.3. Lallemand
14.4. Destilería Serrallés
14.5. Heaven Hill Distillery
14.6. Admiral Nelson’s Rum
Chapter 15. Spiced Rum Market Cost Analysis
15.1. Spiced Rum Market Key Raw Material Analysis
15.1.1. Key Raw Distribution channel
15.1.2. Price Trend of Key Raw Material
15.1.3. Key Suppliers of Raw Material
15.1.4. Market Concentration Rate of Raw Material
Chapter 16. Industrial Chain, Sourcing Strategy and Downstream Buyers
16.1. Spiced Rum Market Industrial Chain Analysis
16.2. Upstream Raw Material Sourcing
16.3. Raw Material Source of Spiced Rum Market Major Manufacturers in 2021
16.4. Downstream Buyers
Chapter 17. Marketing Strategy Analysis, Distributors/Traders
17.1. Marketing Channel
17.1.1. Direct Marketing
17.1.2. Indirect Marketing
17.1.3. Marketing Channel Development Trend
17.2. Market Positioning
17.2.1. Pricing Strategy
17.2.2. Brand Strategy
17.2.3. Target Client
17.3. Distributors/Traders List
Chapter 18. Market Effect Factors Analysis
18.1. Technology Progress/Risk
18.1.1. Substitutes Threat
18.1.2. Technology Progress in Related Distribution channel
18.2. Consumer Needs/Customer Preference Change
18.3. Economic/Political Environmental Change
Chapter 19. Future Outlook of the Market
Disclaimer

List of Figures
1. Market segmentation
2. Value chain analysis
3. Porter’s Five Forces’ analysis
4. Engine Powered of Suppliers
5. Engine Powered of Buyers
6. Threat of New Entrants
7. Threat of Substitute
8. Competitive Rivalry
9. Global Spiced Rum Market share, By Product types, 2020 & 2027 (%)
10. Global Spiced Rum Market share, by Vanilla, By Product types, 2020 & 2027 (USD Billion)
11. Global Spiced Rum Market share, by Fruit, By Product types, 2020 & 2027 (USD Billion)
12. Global Spiced Rum Market share, By Mix, By Product types 2020 & 2027 (USD Billion)
13. Global Spiced Rum Market share, By Others, By Product types 2020 & 2027 (USD Billion)
14. Global Spiced Rum Market share, By Distribution Channel, 2020 & 2027 (%)
15. Global Spiced Rum Market share, by On-trade, By Distribution Channel, 2020 & 2027 (USD Billion)
16. Global Spiced Rum Market share, by Off-trade, By Distribution Channel, 2020 & 2027 (USD Billion)
17. Global Spiced Rum Market share, by Region, 2020 & 2027 (%)
18. Global Spiced Rum Market share, by region, 2020 - 2027(USD Billion)
19. North America Spiced Rum Market, 2020 - 2027(USD Billion)
20. North America Spiced Rum Market share, by Countries, 2020 & 2027 (%)
21. U.S. Spiced Rum Market, 2020 - 2027(USD Billion)
22. Canada Spiced Rum Market, 2020 - 2027(USD Billion)
23. Europe Spiced Rum Market, 2020 - 2027(USD Billion)
24. Europe Spiced Rum Market share, by Countries, 2020 & 2027 (%)
25. Spain Spiced Rum Market, 2020 - 2027(USD Billion)
26. UK Spiced Rum Market, 2020 - 2027(USD Billion)
27. Italy Spiced Rum Market, 2020 - 2027(USD Billion)
28. Germany Spiced Rum Market, 2020 - 2027(USD Billion)
29. France Spiced Rum Market, 2020 - 2027(USD Billion)
30. Rest of Europe Spiced Rum Market, 2020 - 2027(USD Billion)
31. Asia-Pacific Spiced Rum Market, 2020 - 2027(USD Billion)
32. Asia-Pacific Spiced Rum Market share, by Countries, 2020 & 2027 (%)
33. China Spiced Rum Market, 2020 - 2027(USD Billion)
34. India Spiced Rum Market, 2020 - 2027(USD Billion)
35. Australia Spiced Rum Market, 2020 - 2027(USD Billion)
36. Japan Spiced Rum Market, 2020 - 2027(USD Billion)
37. Rest of Asia-Pacific Spiced Rum Market, 2020 - 2027(USD Billion)
38. Middle East & Africa Spiced Rum Market, 2020 - 2027(USD Billion)
39. Middle East & Africa Spiced Rum Market share, by Countries, 2020 & 2027 (%)
40. GCC Spiced Rum Market, 2020 - 2027(USD Billion)
41. South Africa Spiced Rum Market, 2020 - 2027(USD Billion)
42. Rest Of Middle East & Africa Spiced Rum Market, 2020 - 2027(USD Billion)
43. South America Spiced Rum Market, 2020 - 2027(USD Billion)
44. Brazil Spiced Rum Market, 2020 - 2027(USD Billion)
45. Mexico Spiced Rum Market, 2020 - 2027(USD Billion)
46. Argentina Spiced Rum Market, 2020 - 2027(USD Billion)
47. Rest Of South America Spiced Rum Market, 2020 - 2027(USD Billion)

List of Tables

1. Impact of Market drivers
2. Impact of Market restraints
3. Global Spiced Rum Market, 2020-2027 (USD Billion)
4. Spiced Rum requirement, by country, 2020-2027, (USD Billion)
5. North America Spiced Rum Market, By Product types, 2020-2027 (USD Billion)
6. North America Spiced Rum Market, By Distribution Channel, 2020-2027 (USD Billion)
7. Europe Spiced Rum Market, By Product types, 2020-2027 (USD Billion)
8. Europe Spiced Rum Market, By Distribution Channel, 2020-2027 (USD Billion)
9. Asia Pacific Spiced Rum Market, By Product types, 2020-2027 (USD Billion)
10. Asia Pacific Spiced Rum Market, By Distribution Channel, 2020-2027 (USD Billion)
11. Middle East & Africa Spiced Rum Market, By Product types, 2020-2027 (USD Billion)
12. Middle East & Africa Spiced Rum Market, By Distribution Channel, 2020-2027 (USD Billion)
13. South America Spiced Rum Market, By Product types, 2020-2027 (USD Billion)
14. South America Spiced Rum Market, By Distribution Channel, 2020-2027 (USD Billion)
15. Global Spiced Rum Market, Company Market Share, 2020 & 2027(%)
16. Bacardi Limited : Product Benchmarking
17. Bacardi Limited : Financial Performance
18. Suntory Holdings Limited : Product Benchmarking
19. Suntory Holdings Limited : Financial Performance
20. Destilería Serrallés : Product Benchmarking
21. Destilería Serrallés : Financial Performance
22. Heaven Hill Distillery :Product Benchmarking
23. Heaven Hill Distillery :Financial Performance
24. Admiral Nelson’s Rum : Product Benchmarking
25. Admiral Nelson’s Rum : Financial Performance

The Leading Key Players in Spiced Rum Market

Diageo
Bacardi Limited
Suntory Holdings Limited
Destilería Serralles
Heaven Hill Distillery
Admiral Nelson's Rum
Davide Campari-Milano S.p.A.
Pernod Ricard
Maine Craft Distilling
LLC
Tanduay Distillers Inc.
Altitude Spirits Inc.
SEASPIRITS
and Sazerac Co.